McDonald's to sell a McVegan burger in Europe

[brooklynite]

CNN:

The fast food chain plans to start selling a McVegan burger in hundreds of restaurants across Sweden and Finland starting on December 28.

The sandwich, which has already been tested at a handful of McDonald's locations in Finland, consists of a soy patty, bun, tomato, lettuce, pickles, onion, ketchup, mustard, oil and an egg-less sandwich sauce.

"Like our other burgers, the McVegan is tasty and has a good texture," said McDonald's (MCD) spokesperson Henrik Nerell.

The meatless burger, which was developed in partnership with a specialty Norwegian food company called Orkla, could help the American chain capitalize on increased demand for vegetarian and vegan foods.

[MineralMan]

1. Should read "tries to sell."

How many vegans are going to walk into McDonald's to grab a meal? The place reeks of meat being cooked. There's nothing wrong with a vegan burger, really, but, conceptually, buying such a burger in a meatburger joint makes little sense, really.

[Kirk Lover]

5. There are probably not many vegan's eating at Mcdonalds...but at least they have the option to

perhaps get something there if this vegan burger meets their standards. I know one thing...vegetarians and people who just want to cut down on meat will appreciate this option....hopefully it tastes good.

[Blue_true]

7. You are right.

The company would have been better off setting up a vegan food spinoff and avoid making the mistake that it made with it's Chipotle spinoff.

[CentralMass]

2. I've tried BK's vegetarian burger. It's pretty good.

While I'm not a vegetarian I am trying to up the number of vegetarian meals that I eat.

I'll have to try McD"s version.

[MGKrebs]

3. Do they keep a special grill available that hasn't had meat cooked on it?

[Kirk Lover]

4. I would imagine so but that is a good question. n/t

[JimBeard]

6. Might be precooked and just heated at the cafe.