Unilever to Facebook and Google: Clean up 'swamp' or we'll pull ads

[applegrove]

by Charles Riley at CNN

http://money.cnn.com/2018/02/12/media/unilever-advertising-facebook-google-swamp/index.html

"SNIP..........

Unilever is threatening to pull its advertising from digital platforms that it says have become a "swamp" of fake news, racism, sexism and extremism.
The forceful warning to digital platforms such as Google (GOOGL) and Facebook (FB) will be delivered at an advertising conference in California later on Monday.

"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency," Unilever marketing boss Keith Weed will say, according to a copy of his speech obtained by CNN.

Unilever (UL), which owns brands including Dove, Lipton, and Ben & Jerry's, is one of the world's top advertisers. It has an annual marketing budget of roughly €8 billion ($9.8 billion), and 25% of its ads are digital.

............SNIP"

[msongs]

1. translation - stop running ads for our competitors nt

[brush]

9. K&R. Or, as their statement implies, stop running content from racists, misogynists, Russian bots...

white supremacists and other fake news trumpsters.

I applaud them.

[Iggo]

2. A marketing budget of 9.8 billion.

Damn, that's obscene.

[IllinoisBirdWatcher]

3. About time. n/t

[Squinch]

4. This should be getting a LOT more press and support from us. This seems to

be dropping, but it should be making it to the greatest page, and we should all be calling Unilever in support.

[Squinch]

5. I think

[Squinch]

6. I'll kick it

[Squinch]

7. a few

[Squinch]

8. more times.

[applegrove]

10. Thanks Squinch. I'm already planning on buying dove.

[Squinch]

11. I'm looking up what else they have, and that's my new brand. This is what will

finally kick Twitter's and Facebook's asses into not letting Russia take over our Democracy.

I had wanted Twitter and Facebook boycotted, but this is even better. This is where a boycott would have gotten us.

[brush]

12. Yeah, it just surfaced today that Zuckerberg is a big fan of Rupert Murdock, that other mass...

poisoner of minds via faux noise and the rest of his right wing media machine.

Maybe Zuckerberg doesn't mind the fake news and its effects on his platform.

He's sure not rushing to clean it up even though he well knows it was used by Russian bots to help

install trump.

[Squinch]

13. If he likes Murdoch, it seems a fair bet he likes the republican president that Murdoch and the

Russians installed.

I've never been on Facebook, so it's not part of my day, but I just don't understand why people don't drop it like a hot potato and put Zuckerberg out of OUR misery.

[brush]

14. I would hope so. It used to be just a gossip site but they've started putting up "news" and bots...

have figured out their algorithm and how to target users with fake news.

It's not just going away, too much money involved.

I hope it gets cleaned up.

[Scurrilous]

15. K&R