People need to realize (and they do, for most part) that any electronic platform is going to have information on you no matter what. As to what information each site gathers from you, it's up to you. Don't support such a site if you do mind them gathering so much information on you. See what happens when a company fails miserably in protecting your personal information, such as FB did here, but I'm not surprised by FB's actions...they want revenue for their stuff on their numerous databases (DBs) so why not sell access to their data?
Where they failed at (FB) is allowing so much unfettered access to this personal information. Companies by now should have a better grasp on protecting personal identifiable information and if they don't, then they should be sued until their pants fall off. There's no excuse any longer for this unfettered or uncontrolled access to such sensitive information occurs.
However, it's too late. Once access is granted to this data, one can grab the data, park it elsewhere onto another front end processor (another computer basically) and maintain and continually access the data and claim that they don't have the data anymore. W/ the digital world, once the data is captured, it's captured and you simply can't easily get rid of the data.
Best way to protect this data? Fire people who access it illegally. Phone companies did this and still do. Zero tolerance. W/ FB, there should have never been any access allowed to this personal identifiable data, zero.
Companies should also be fined heavily to ensure message is not forgotten, but in this case, FB is being sued the pants off of by FB investors. Rightfully so. Others will join in suing them too, such as users of FB, etc.
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