.... to cash in on and build the Melania TRdump Brand as Ivanka TRdump had built with her TRdump clothing and jewelry lines.
Now it was Melania's turn to seize the opportunity by having the title First Lady and now raking in the dough $$$$$.
After all Ivanka had all intentions to build her brand off the fact she was now first daughter. Melania had the right to these self enrichments too - why not capitalize off the office of the Presidency - that is what the office is for - to get filthy rich.
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(snip)
Melania has continued a litigious streak by refiling a lawsuit in the New York supreme court against the owner of the Daily Mail, stating that her brand lost “significant value” because of an article that falsely alleged she had once worked for an escort service.
Her lawyer said this had come at a time when she had a “unique, once-in-a-lifetime opportunity” as “one of the most photographed women in the world”. (In other words, she was about to become the first lady.) Her lawyer said this had come at a time when she had a “unique, once-in-a-lifetime opportunity” as “one of the most photographed women in the world”. (In other words, she was about to become the first lady.) The brand she was apparently hoping to launch was to include “apparel, accessories, shoes, jewellery, cosmetics, hair care, skin care and fragrance”. It was an astonishingly honest admission of how she views the position, and how she had hoped to quickly capitalize on her new found global celebrity.
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https://www.theguardian.com/commentisfree/2017/feb/17/melania-trump-first-lady-donald-trump-president
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