I'm torn... their menu is stellar, but McSustainable?

[Coexist]

and I would love to see one of these at busy intersections instead of McDonald's and Burger Kings... but I have such a hard time trusting the "chain" mentality.

via Wired , Lyfe Kitchen seems like a healthy dream come true.

Do you think a former McDonald's exec can do this right?

Yes, for the moment the only Lyfe Kitchen is here on Hamilton Avenue in Palo Alto. It opened less than a year ago as a sort of prototype. But imagine tens of millions of local, sustainable gourmet meals, served with the efficiency and economy that one expects from a national fast-food chain. Such a feat of feeding has never before been attempted, and if Lyfe Kitchen succeeds, the results will reverberate far beyond our stomachs.

There is one overriding reason to believe that this venture will work. The cofounder and chief executive of Lyfe is Mike Roberts, former president and chief operating officer of McDonald’s. He and some of his erstwhile McDonald’s colleagues have bet a few million bucks that an eco-embracing, mega-natural startup will blaze the trail to their rightful share of the billions and billions served by Burger King, KFC, Subway, Taco Bell, Pizza Hut, Domino’s, and Wendy’s.

Lyfe’s aim is not just to build a radically sustainable, healthy brand of fast food. The former Golden Archers hope to transform the way the world produces organic ingredients, doing for responsibly grown meat and veggies what McDonald’s did for factory-farmed beef. These days, the utopian vision of responsible agriculture is premised on a return to small and slow. If Roberts is right, though, we’ll have to swallow a paradox as preposterous as a vegan Whopper: The nirvana of eco-gastronomy may at long last be attained, but only thanks to the efficiencies of supply-chain management.

hmmmmm

[HopeHoops]

1. McD's is on the path to the Jack-N-The-Box taco joint - extinction.

Although I have heard that the Jack's are still open west of the Rockies. Not sure if that's true or not. Gross shit, that.

[quinnox]

2. there are plenty of jack in the boxes

on the west coast, they are all over Oregon and California.

[HopeHoops]

3. Yeah, well, they're closer to Australia there so the shipping cost for kangaroo meat is less.

[cherokeeprogressive]

5. Ground 'roo is almost $19 a pound!

I'm thinking of trying it though... I love ostrich and the 'roo is supposed to be comparable in taste.

http://www.marxfoods.com/products/Kangaroo

[HopeHoops]

9. I'm talking Jack-N-The-Box here. They only use road killed kangaroos.

[Codeine]

4. The Box is still around on the west coast.

Over 2,000 disgusting locations.

[Aerows]

7. I wouldn't eat at a jack in the box

Or, our version on the gulf coast, Hardees, or any of those shitty places. Not because they serve meat. I am going to be a meat eater until I perish. But because they suck. Take Sonic into the abyss with them.

[Aerows]

6. You are dreaming if you think that humanity will suddenly stop eating meat

It won't happen. You can remove every fast food restaurant in the US, and there will still be people eating meat, and a burgeoning industry of raising animals. People will be fishing everywhere that they can if meat sales stop.

[HopeHoops]

10. Calling fast food "meat" takes a bit of a stretch of the imagination.

It has nothing to do with becoming vegetarian, but rather with a growing awareness of just how shitty this stuff is. There's no comparison between fast food and what you get from a butcher shop (even one in a grocery store).

[Incitatus]

8. I don't see that happening.

It's gross shit nutritionally and in my opinion in taste as well, but many others like and not just because it's cheap and fast. They are large enough to adapt towards healthier meals if market conditions change. Some very small steps have been made.

[HopeHoops]

11. Even small steps are good ones.