General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsBernie Sanders Is Quietly Building a Digital Media Empire
By
Gabriel Debenedetti
April 22, 2018 9:05 pm
Excerpts:
Kenneth Pennington, a former Senate staffer who later became the presidential campaigns digital director, recalled Sanderss refrain from long before he ramped up the current operation: What we are doing is what the news media should be doing. Our goal is to create the biggest network possible for distributing information about public policy.
Sanderss splashiest offerings are the spare 30-minute interviews with figures like Nye, Al Gore, and Bill de Blasio conducted in a small Senate studio. But the bulk of his programming are the short, tightly produced, and highly shareable videos that cover everything from Trump administration greed and lessons to learn from Canadas health-care scheme to explainers from his staff (John Bolton Should Scare Everyone, says his foreign policy adviser in one recent offering) and real peoples straight-to-camera testimonials about their experiences with health care or tax systems. Only around one-quarter of the videos feature Sanders himself, though each is branded with his name.
Because people turn on the television, and theyre working longer hours for lower wages, they dont have health care, their kids cant afford to go to college, and theyre watching TV: Hey! What about me? You know, I dont care that Trump fired somebody else today, what about my life or my kids lives? So what we do, is we look at media in a different sense, we try to figure out what are the issues that impact ordinary people, and how can we provide information to them?
Most comms staffers work to get their boss in the news. We were working to beat the news media at their own game, Pennington explains. Now the office is hyperfocused on that. Even more so than when I worked there. Bernie Sanders isnt going to pass a lot of legislation under a Trump presidency. But he can be useful by spreading the message online. Thats the logic.
http://nymag.com/daily/intelligencer/2018/04/bernie-sanders-is-quietly-building-a-digital-media-empire.html
dembotoz
(16,848 posts)Locrian
(4,522 posts)cue Bernie detractors in 5,4,3,2 ....
Sherman A1
(38,958 posts)We need more progressive information and news.
chwaliszewski
(1,514 posts)what, exactly? Good for Bernie!
Demit
(11,238 posts)DownriverDem
(6,232 posts)The problem is will Bernie just join the Dem Party again so he can run in their primaries?
zentrum
(9,865 posts).be more likely to vote for Democrats in the general if they understand the real issues. This is bigger than Bernie.
DownriverDem
(6,232 posts)I do not want Bernie to join the Dem Party just so he can run in their primaries. I didn't like it last time and will be more pissed if he does it again.
InAbLuEsTaTe
(24,123 posts)Orsino
(37,428 posts)I'll applaud alternative media, even media that are doomed to niche status. More and different voices, available to more and different viewers, are a big part of the way we'll unfuck our nation and the world.
marble falls
(57,280 posts)mountain grammy
(26,656 posts)Were losing in the mainstream media.. the corporations are killing us.
ananda
(28,879 posts)disndat
(1,887 posts)a dynamic winning duo, most ever!
Donkees
(31,468 posts)bucolic_frolic
(43,323 posts)that originated pre-WWII?
I'm not getting the studio format, a table, with camera on the next floor?
Time for a 21st Century interview format, Randi Rhodes impromptu booth has a leg up here
DownriverDem
(6,232 posts)We need it, but I really want to know if he's going to join the Dem Party again just so he can run in their presidential primaries.
bucolic_frolic
(43,323 posts)and it's not like we don't have Democratic outreach already what with DNC and OFA
Data can be the difference, win or lose
Changing minds is not the motherlode, nor are Independents
Non-voters might yield some results, but how do you reach them and captivate them?
Ligyron
(7,639 posts)It's a great and much needed project.
However, the people who really need to see these videos mostly just watch corporate cable TV.
zentrum
(9,865 posts)"His" digital media empire is for us!
pangaia
(24,324 posts)karin_sj
(812 posts)I am really glad to hear this. We need a news source that is focused on the good of the American people and informing them about things that are important instead of different cable news hosts rehashing the same stories over and over throughout the day.
HenryWallace
(332 posts)Thanks for the post....
Donkees
(31,468 posts)Nov 29th '17
What is the future of digital media? Senator Sanders talks with journalists from NowThis, The Young Turks, AJ+ and ATTN
Today I will be sitting down for a Facebook live conversation with journalists from four of the leading social media news outlets to discuss how social media has changed the way we get our news, how we can best utilize these changes to engage the American people in grassroots movements and the impact of net neutrality and media consolidation.
InAbLuEsTaTe
(24,123 posts)and for good reason!
Donkees
(31,468 posts)Published on Nov 14, 2017
Bernie Sanders: For the last 18 years Warren, my staff director, has been by my side watching Republicans try to destroy the middle class. This tax bill is one of their most disgusting efforts.
machoneman
(4,012 posts)He has zero chance of winning any office except in his home state. Had he and Stein stayed home, Hillary would have won.
Nice ideas, most impractical in today's climate, he's too old and too compromised to stay in any race.
Retire now Bernie and God Bless!
Arazi
(6,829 posts)The right slaughters us w their rightwing media superstars.
Have to start somewhere. Bravo Bernie
InAbLuEsTaTe
(24,123 posts)I love the way Bernie is always bringing new ideas to the table... he really is a breath of fresh air.
ehrnst
(32,640 posts)I'm sure that would have been met with similar cheers and applause, considering the welcome way even "Correct the Record" was.