She's not Ivanka Trump - she's Adrienne Vittadini! First Daughter's fashion line is being rebrand

[riversedge]

I seem to be behind the times. Only know this now.

Link to tweet

She's not Ivanka Trump – she's Adrienne Vittadini! First Daughter's fashion line is being rebranded and sold at discount stores under another designer's name

http://www.dailymail.co.uk/news/article-4441468/Ivanka-Trump-fashion-line-rebranded-Adrienne-Vittadini.html

Ivanka Trump's fashion line has been quietly relabeled as 'Adrienne Vittadini Studio' and has been sold off to Stein Mart stores for a fraction of the price
The label swap was uncovered after Adrienne Vittadini items were found to be exactly the same as those in the first daughter's line
The rebranding comes after the store had received negative feedback from customers with one shopper reportedly spitting on a blouse before storming out
Stein Mart chief executive D. Hunt Hawkins said that their decision was not a political one
The first daughter's business suffered a devastating blow following her father's controversial presidency, resulting in multiple high-end retailers to drop her line




By Daniel Bates For Dailymail.com

Published: 16:56 EDT, 24 April 2017 | Updated: 21:44 EDT, 6 May 2017




Ivanka Trump's clothing line is quietly being relabeled and sold off to a discount retailer under the brand name 'Adrienne Vittadini' - months after multiple high-end stores dropped her namesake clothing line.

In an embarrassing development, dresses and other apparel from the president's daughter are being sold at Stein Mart outlets for a fraction of their original cost.

The rebranding happened after the store had received negative feedback from shoppers- with one customer who reportedly spat on a blouse in front of a cashier before storming out of the store.

The story was first reported by Business of Fashion which tracked down the Adrienne Vittadini items and found they were exactly the same as those in Ivanka's line.

[tazkcmo]

1. And she so stupid

She'll sue Vittadini for copying her clothing designs.

[enid602]

2. Alias

Yet another alias for a tRump.

[bettyellen]

3. THis means her fashion label is dead and they're clearing it out as quietly as possible. They just

switched tags and tried to dump it quietly. HA

[Princess Turandot]

4. The article they reference is from April of last year...

FWIW, according to Fortune magazine at the time, the relabeling was done in error:

Items from Ivanka Trump’s clothing line were re-labeled as a different brand before being sold to a discount chain store.

G-III apparel group, which licenses Ivanka Trump clothing, rebranded the clothing as part of the brand Adrienne Vittadini before selling the clothes to Stein Mart, a discount department store chain, without knowledge or consent from the Ivanka Trump clothing line. G-III has taken responsibility for the mislabeling, and has begun working to remove those clothes, the apparel group said.

“G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labeled merchandise from its customer,” a representative for G-III said in a statement. “The Ivanka Trump brand continues to grow and remains very strong.”

[Me.]

5. I Thought I Knew That Name

“I see. What does Vittadini say about it? Nothing yet, but she doesn’t own the brand any more, so it probably has nothing to do with her. Authentic Brands, which manufactures under licence from Vittadini, aren’t talking either.”

https://www.theguardian.com/fashion/shortcuts/2017/apr/25/why-ivanka-trump-designs-appearing-under-adrienne-vittadini-name

[uppityperson]

6. I was in a big department store yesterday and watched someone hang up a dress they wanted because it

was Ivanka Trump labeled. She said she wouldn't buy it because of that.

[JI7]

7. Didn't Trump supporters make an effort to buy this stuff

I guess there is a limit to how much money one has to waste on crap they will never use.

Most of her crap is targeted at working women and they are one of the groups least likely to support trump.

[catrose]

8. I wondered why I saw her clothes at SteinMart

when they were supposedly upscale. I didn't spit on them, but I sure wouldn't buy them.

[TheBlackAdder]

11. When my high schooler was dress shopping at Macy's last year, we saw her stuff was 80% off.

.

They were dresses crammed into a straight rack with a bunch of other crappy clothing.

We were like, "Ew, look at these things." Then we saw it was Ivanka Trump, and my daughter Snapchatted it.

.

[catrose]

14. Yeah, it wasn't like they were things anybody would want

[jpak]

9. The apple does not fall far from the tree

nope

[TheBlackAdder]

10. My daughter saw her stuff at TJ MAXX and she said it was hideous. I knew TJ was going downhill.

[llmart]

13. I saw some of her stuff at TJ Maxx recently...

and for some unknown reason, while I was browsing through the racks, her stuff just happened to fall off the hangers onto the floor. I may have even "accidentally" stepped on some of it.

Just wish TJ Maxx would use better hangers.

[smirkymonkey]

12. The Trump name is no longer associated with high-end luxury.

It is a label for cheap, over-priced junk that nobody in their right mind would pay for. I hope the same thing happens to all the Trump properties as well.

[oasis]

15. Kick for exposure and to increase chances of boycott. nt

[TheBlackAdder]

16. Is Ivanka trying to culturally appropriate the clothing design association and heritage of Italians?

[SaintLouisBlues]

17. I guess that's a better name than my idea: "Feckless Couture"