Colorado secretary of state challenger Jena Griswold looks ahead to November election with $260,000
Democrat Jena Griswold avoided a primary contest last week, and now the secretary of state candidate has found a use for most of the money she saved: a big October TV ad buy that ensures voters will see plenty of her in the elections final weeks.
Griswold on Monday announced a $260,000 reservation of fall airtime on broadcast TV channels. The Louisville attorney is challenging Secretary of State Wayne Williams, an El Paso County Republican elected in 2014.
The large preorder secures airtime at lower rates, and Griswold is the first candidate running for statewide office to commit such a large sum for TV advertising ahead of the Nov. 6 general election. The Republican Attorneys General Association rolled out an ad in support of Republican candidate George Brauchler last week on cable TV channels, but the buy was much smaller.
Griswold, now the only woman running for statewide office this fall, has outraised Williams 2-to-1.
But the first-time candidate faces a challenge against a well-liked incumbent who won four years ago despite a similar fundraising disadvantage.
This level of money cant buy this race, said Justin Prendergast, Williams campaign spokesman, though he acknowledged the TV buy was sizable. Wayne has run and won statewide despite being outspent by a factor of 2-to-1 before. If thats the case again, so be it. His record speaks for itself.
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