Political Campaigns: the Importance of Thank You Cards
Advancing technology may be quickly changing some of the methods we use to run a successful political campaign, but there’s a low-tech necessity that no candidate should ever overlook: hand-written thank-you cards.
And I stress hand-written. As we’ve touched on before, political campaign personalization is a very effective way to make your supporters feel appreciated, and you don’t get much more personal than hand-writing your appreciation.
Any office holder or political candidate with half a brain sends thank-you cards to people who donate money to their campaign, but why not go the extra mile? Keep a big supply of cards on hand and send them to people who sign your candidacy petition, people you meet when going door-to-door, people who take a yard sign, and anyone else who you happen to come across while on the campaign trail.
Even people who offer criticism should get a thank-you card. And don’t think that you have to be insincere to send them a note of thanks; let them know that you appreciated their suggestions for improvement.
After all, if you’re serious about being a good elected official, you should be thankful when someone gives you their honest opinion, even if it’s critical of you or your campaign.
Sending hand-written notes of thanks to so many people might take some extra time and money, but it’s an effort that will make you a better elected official . . . and help your campaign immensely. In fact, it’s my opinion that hand-written notes are among the most effective campaign tools you could possibly utilize in a campaign of any size.
Don’t worry about getting too poetic or long-winded in your thank-you notes; a simple thanks and a sentence or two is enough. People don’t want to get a hand-written novel in the mail from you, and you won’t have time to do much more at any rate.
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