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Willie Nelson marijuana brand coming to Canada
https://www.pressherald.com/2018/07/25/willie-nelson-marijuana-brand-coming-to-canada/One of Colorado’s largest recreational pot companies is planning to bring Willie Nelson’s marijuana brand to Canada and go public in Toronto.
LivWell Enlightened Health is planning a series of deals that include taking over management of a Calgary-based cannabis firm and a reverse takeover of investment company Target Capital Inc., the companies said Monday.
It is also changing its name to LivWell International and striking a side deal that will give it perpetual distribution rights in Canada to Willie’s Reserve, the U.S. country singer’s namesake marijuana brand, they said. The transactions were first reported by Bloomberg News.
LivWell is expected to have an enterprise value of about C$300 million ($228 million) after going public, according to people familiar with the deal. The Denver-based company has about 500 employees and generates about $80 million in annual sales from marijuana growing, processing and retailing, according to its website.
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