Radioactive presidency: Trump is poison for brands

[DonViejo]

Sara Fischer 4 hours ago

A new study from Morning Consult finds that brands discussing President Trump — whether in a positive or negative light — should expect backlash rather than positive responses.

Why it matters: Brands that stay true to their corporate values in messaging face less risk than those that react directly to being called out by the president or the president's statements.

According to the study, only 30% of people will have a more favorable view of a company if it issues a positive statement about Trump. At the same time, only 32% will have a more favorable impression if it issues a negative statement.

A negative statement about the president can be even worse. Most Trump voters (56%) to have a much less favorable view of a brand if it says something negative about the president, while only 32% of Clinton voters say they would have a much more favorable view.

Regardless of what a company says about the president, an overwhelming majority (70%) Americans will either disapprove or simply won’t care.

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https://www.axios.com/trump-poison-for-brands-3d9e3ca4-035a-4bbb-b792-8c34e10145c1.html