How Ron DeSantis won the Fox News primary

[riversedge]

whow, just whow--that is a whole lot of exposure.

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Rep. DeSantis appears on Fox News nearly 100 times this year

Elections
How Ron DeSantis won the Fox News primary

In his primary campaign for Florida governor, the cable network made all the difference.

By MARC CAPUTO

08/29/2018 12:42 AM EDT


One of the key ingredients in Ron DeSantis’ victory in the Florida GOP governor’s race turned out to be makeup.

The once little-known congressman spent so much time broadcasting Fox News TV hits from Washington this year that he learned to apply his own powder so he could look as polished as he sounded.

In his primary election campaign against Florida Agriculture Commissioner Adam Putnam, DeSantis’ cultivation of his Fox relationship made all the difference. It powered him to a double-digit win over a once better-known and better-funded candidate whose nomination appeared inevitable months ago. Just as important, the cable network introduced the Harvard-educated lawyer to his most useful patron — President Donald Trump, who endorsed him on Dec. 22.

Since then, DeSantis made 121 appearances on Fox and Fox Business — his campaign estimates it would have cost his campaign $9.3 million to purchase all that airtime..........................

[nature-lover]

1. Too bad this doesn't count as an illegal campaign donation.