Nike's deal with Kaepernick adds almost $6 billion to company's market value

[Yo_Mama_Been_Loggin]

Nike added nearly $6 billion to its company’s market value since announcing its deal with former NFL player Colin Kaepernick, CBS News reported on Friday.

According to the publication, the company’s shares rose 36 percent on the year and the brand has also become a top performer on the Dow's index of 30 blue-chip stocks.

Share prices for the company also continued to perform at an all-time high weeks the company’s stock initially fell more than 3 percent following the announcement of their endorsement deal with Kaepernick.

The signing of Kaepernick, who was the first NFL player to protest racial inequality and police brutality by taking a knee during the national anthem before games, generated backlash from critics of the protest movement.

https://thehill.com/blogs/blog-briefing-room/news/407936-nikes-deal-with-kaepernick-added-almost-6-billion-to-companys

[Cha]

1. This makes me happy.

suck it trump

[JI7]

2. the news of the deal came just in time for back to school shopping

and younger generations are more diverse.

[Hoyt]

3. Glad to see it for Nike, Kap, and mostly for victims the protests were about.

[msongs]

4. so is nike sharing the wealth with poor people in shoe factories? nt

[FBaggins]

5. That's ridiculous

Nike's stock goes up during the period of his deal and he gets credit for every penny of it?

Nike sponsors hundreds (if not thousands) of athletes/teams/sports/schools around the world, yet all of their market gains are due to him (and none are due to Serena Williams, OBJ, Christian Ronaldo)?

The stock has been climbing rapidly for about a year now. The pace of that increase since the deal was signed is little different from what it has been for months... but he gets credit for the entire increase since the deal was signed?

The Hill should still to political topics.

[Hoyt]

7. Point is, all the white wingers burning their Nike's or swearing never to purchase again, didn't

tank stock, at least in short-term, as white wingers hoped.

[JI7]

8. i think it's also that he doesn't hurt business

[aidbo]

6. Oh good, more money Phil Knight can donate to republican causes.