In New Campaign, Levi's Becomes the Latest Brand to Urge Americans to Vote

[brooklynite]

AdWeek:

Levi’s has joined a growing list of brands launching campaigns that encourage participation in the upcoming U.S. midterm elections.

The company kicked off a campaign ahead of National Voter Registration Day on Tuesday calling on eligible voters to get to the polls in November. The 30-second spot, which is set to the powerful classic “Think” by Aretha Franklin, who died last month, runs through a montage of people from diverse backgrounds and experiences exercising their right to vote. The one thing they have in common? Denim.

The campaign, which was created by FCB West, supports a simple message that rings true: “It’s your voice. It’s your vote. Use it.”

[HipChick]

1. The deplorable are going to have to burn their Levi's..

[Danascot]

5. If we're lucky a few of them

won't think to take them off first.

[Hermit-The-Prog]

2. goosebumps

I get goosebumps every time I hear that lady sing that song. They couldn't have picked a better one for the message, IMO.

[Danascot]

6. Check it out

[Hermit-The-Prog]

7. i remember that

First time I heard Aretha was on an AM radio.

[Onyrleft]

3. Sounds like I'll be dressing like Billy Jack for awhile.

[Cha]

4. KR!