Nike sells out of Kaepernick t-shirt just hours after its release

[DonViejo]

BY ARIS FOLLEY - 10/26/18 09:20 AM EDT

Nike sold out of its Colin Kaepernick t-shirts just hours after they were released on Thursday.

The black long sleeve t-shirts, which were sold for $50 each, featured a Nike swoosh on each of its sleeves and the former athlete’s name in reflective lettering on the back.

Link to tweet

A sleeve also read in small writing: "Believe in something even if it means sacrificing everything."

The release comes a month after the company captured headlines for the announcement of their endorsement deal with the athlete-turned-activist.

Share prices for the company performed at an all-time high last month after the company’s stock initially fell more than 3 percent following the announcement of the deal.

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https://thehill.com/blogs/blog-briefing-room/news/413288-nike-sells-out-of-kaepernick-t-shirt-just-hours-after-its

[a kennedy]

1. didn't read the article......does Colin get ANY money from the sales??

[fescuerescue]

3. If not, he has a hell of lawsuit

I would be beyond shocked if he's not being compensated.

[pamela]

4. Lots of money

His endorsement contract for Nike is for millions a year, plus royalties.

[fescuerescue]

2. Nike and Kaepernick are marketing geniuses

If his football career doesn't get resurrected, he'll stay very comfortable just using his marketing prowess.

It's amazing how many people are so quick to abandon their values to rush out an buy an expensive shirt made by slave children.

The craziest thing about marketing, is that it works best when people don't know it working.