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LiberalArkie

(15,719 posts)
Tue Apr 2, 2019, 10:42 AM Apr 2019

"The Left Can't Meme": How Right-Wing Groups Are Training the Next Generation of Social Media Warrio

Benny Johnson took to the stage at the convention center in Palm Beach, Florida, before an audience of cheering young Trump supporters in December to lead a session titled “How to Own the Libs.”

“I ask myself every day: How do we own the libs?” said Johnson, at the time a reporter for the right-wing Daily Caller. “How do we do it in a way that makes a difference? Because these people deserved to be wrecked.”

According to Johnson, the answer to that question is memes. These bits of humor or political propaganda—generally images overlaid with a caption designed to go viral—are best known for littering social media, but some experts think they might have helped elect Donald Trump president. Or as notorious internet troll Chuck Johnson has said, “We memed the president into existence.”

Following that unexpected meme-driven success, well-funded conservative groups are making a more organized push to train young internet-savvy right-wingers in the art of meme-making, enlisting a growing army in what they see as the coming meme war of 2020. Turning Point USA, the conservative campus group that organized the conference, is merely one of these organizations seeking to sway hearts, minds, and elections via meme trainings. And it’s clear that when it comes to political memes, the left—which has never taken them very seriously—is trailing the right badly, and falling even farther behind.

Snip

More: https://www.motherjones.com/politics/2019/04/right-wing-groups-are-training-young-conservatives-to-win-the-next-meme-war/

32 replies = new reply since forum marked as read
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"The Left Can't Meme": How Right-Wing Groups Are Training the Next Generation of Social Media Warrio (Original Post) LiberalArkie Apr 2019 OP
They're fine for the insulated circle jerks of the internet... Baconator Apr 2019 #1
a lot of those memes made it beyond closed right-wing circles NewJeffCT Apr 2019 #4
This message was self-deleted by its author Beartracks Jan 2020 #32
Oh, yes we can. RedSpartan Apr 2019 #2
Being decent doesn't matter Bradshaw3 Apr 2019 #26
The cartoon frog? The deplorables instagram photo? Pure genius. Mc Mike Apr 2019 #3
EarlG does a great job NewJeffCT Apr 2019 #5
I'm extremely limited in online presence sites. Mc Mike Apr 2019 #25
It's not just about creating memes, but organizing groups to push them out. marylandblue Apr 2019 #6
It's infuriating. awesomerwb1 Apr 2019 #9
Fatcat donors give them all the money they need to organize. LuvNewcastle Apr 2019 #10
We need to organize better if we really want to win 2020 dustyscamp Apr 2019 #15
How to handle trolls: DetlefK Apr 2019 #7
That's right. The last thing you want to do is let them upset you. LuvNewcastle Apr 2019 #11
I have been saying this for what feels like years awesomerwb1 Apr 2019 #8
different targets - different results Locrian Apr 2019 #12
OH-MG! Are you kidding? OhZone Apr 2019 #13
The Trumps memes are sound bites, do not require any thought but do sink in, LiberalArkie Apr 2019 #16
Not always that much effort - OhZone Apr 2019 #22
Those are AWESOME, lolz! Maru Kitteh Apr 2019 #30
Notice how they never say anything about helping the American people? CaptainTruth Apr 2019 #14
That's all they got. Initech Apr 2019 #18
The rot starts from the top shanti Apr 2019 #24
Once again, if you see it report it. Initech Apr 2019 #17
We have facts, they have juvenile pictures. BlueStater Apr 2019 #19
That is the problem. Thinking requires effort. Sound bites and easy memes do not. LiberalArkie Apr 2019 #20
They've definitely gotten better at it, but they're still pretty shitty about it. WhiskeyGrinder Apr 2019 #21
"these people"? shanti Apr 2019 #23
I just saw the pewdiepipeline video yestarday and it's similar to this OP Apple Fritter Apr 2019 #27
Reminds me of the 2004 election and the Swiftboat attack on Kerry JHB Apr 2019 #29
Marked Safe OhZone Apr 2019 #28
More OhZone Apr 2019 #31

Baconator

(1,459 posts)
1. They're fine for the insulated circle jerks of the internet...
Tue Apr 2, 2019, 10:46 AM
Apr 2019

... but eventually they have to step outside.

Of course, sometimes that leads to assholes with memes on the brain as they shoot up a church or mosque (see NZ).

NewJeffCT

(56,828 posts)
4. a lot of those memes made it beyond closed right-wing circles
Tue Apr 2, 2019, 10:54 AM
Apr 2019

The meme about the Pope endorsing Trump was shared over well 1 million times just on Facebook. The Snopes article debunking the meme was shared like 12,000 or 25,000 times.

And, just because it was shared 1 million or more times, many more than that saw the meme - I remember seeing it several times in 2016 myself, and I generally avoid politics in Facebook (I use Twitter for politics)



Response to Baconator (Reply #1)

NewJeffCT

(56,828 posts)
5. EarlG does a great job
Tue Apr 2, 2019, 10:56 AM
Apr 2019

but, right wing memes get shared millions of times between Twitter, Facebook, Instagram and Tumblr and elsewhere.

Memes are huge with teens and 20 somethings.



Mc Mike

(9,114 posts)
25. I'm extremely limited in online presence sites.
Tue Apr 2, 2019, 04:49 PM
Apr 2019

I have this site, e-mail, and apple tv youtube.

You probably have a better insight into ratios of shares and traffic, from personal experience.

But I think that there is a ton of bot traffic, not human traffic, inflating the righties' counts, fans, likes, retweets, etc.

I say that as a confessed luddite, not to be argumentative with a fellow DU poster who I think knows more.

marylandblue

(12,344 posts)
6. It's not just about creating memes, but organizing groups to push them out.
Tue Apr 2, 2019, 10:59 AM
Apr 2019

The left isn't nearly as organized as the right.

awesomerwb1

(4,268 posts)
9. It's infuriating.
Tue Apr 2, 2019, 11:10 AM
Apr 2019

And don't forget the right wing nuts also benefit from foreign troll farms with lots of resources.

LuvNewcastle

(16,847 posts)
10. Fatcat donors give them all the money they need to organize.
Tue Apr 2, 2019, 11:16 AM
Apr 2019

And RWers eat, drink, and sleep politics. They actually turn out to go to stupid meme-making conventions.

DetlefK

(16,423 posts)
7. How to handle trolls:
Tue Apr 2, 2019, 11:02 AM
Apr 2019

In another forum, there was a sub-forum for funny memes and some guy posted a meme that was clearly based on the anti-semitic "greedy merchant" meme, with a jewish trader greedily rubbing his hands.

I called him out. "Dude. Delete that pick, it's anti-semitic, that doesn't belong here."

He tried to start a flame-war with me, how I'm the real anti-semite for thinking that the image is anti-semitic.

I gave him a link, explaining where the image comes from.

He ridiculed me, tried to provoke me into freaking out and insulting him. He threatened to report me to the forum-mods for harassment.

And I said... "Actually, I just reported you for posting anti-semitic content, in violation of the Forum Terms of Service. The mod will take care of you now. I'm out."

And all of a sudden he began to beg and to cry that he didn't mean it and that he's sorry.






Trolls don't want send a message, to make a commentary or art. They simply want to provoke other people into freaking out.

It's all about owning the libs.

LuvNewcastle

(16,847 posts)
11. That's right. The last thing you want to do is let them upset you.
Tue Apr 2, 2019, 11:19 AM
Apr 2019

This is a bunch of playground bullshit. Some people want to spend their lives at recess.

awesomerwb1

(4,268 posts)
8. I have been saying this for what feels like years
Tue Apr 2, 2019, 11:08 AM
Apr 2019

I often bring it up with my friends how they need to be on social media pushing the Dem party narrative which includes memes.

Retweeting articles, retweeting breaking news, etc etc.

We're not just fighting against foreign troll/bot farms with resources. We're also fighting right wing nuts who both knowingly and unknowingly spread propaganda and can now create memes. And the quality of those right wing memes is improving.



Locrian

(4,522 posts)
12. different targets - different results
Tue Apr 2, 2019, 11:22 AM
Apr 2019

I think a lot of us are done with the memes - and becoming (hopefully) less influenced by them.
But I'm seeing the msm media more and more use them as jumping off points to try to appear relevant (cool, hip, etc).
And so it's an amplifier of the bullshit because of the lazy, greedy media

Very good return on investment for funding a few trolls.....

OhZone

(3,212 posts)
13. OH-MG! Are you kidding?
Tue Apr 2, 2019, 11:26 AM
Apr 2019

I see about 10 brilliant anti-GOP memes every time I check Facebook, which is less often since my significant other gave up on social media before I met her.

She's wonderful btw.

LiberalArkie

(15,719 posts)
16. The Trumps memes are sound bites, do not require any thought but do sink in,
Tue Apr 2, 2019, 11:44 AM
Apr 2019

The ones from the left require reading and thought. Look at the one on the home page. It takes more than a second to digest the message.

CaptainTruth

(6,594 posts)
14. Notice how they never say anything about helping the American people?
Tue Apr 2, 2019, 11:26 AM
Apr 2019

It's always attacks & put-downs of others.

It's one of the things about the right that I find most disgusting.

Initech

(100,081 posts)
18. That's all they got.
Tue Apr 2, 2019, 11:58 AM
Apr 2019

They can't win elections if they can't put down others. That's how they won in 2016 and if we don't stop it, it's how they will win in 2020. We have to fight back against this shit.

shanti

(21,675 posts)
24. The rot starts from the top
Tue Apr 2, 2019, 01:41 PM
Apr 2019

I don't recall behavior of this magnitude during previous R administrations.

Initech

(100,081 posts)
17. Once again, if you see it report it.
Tue Apr 2, 2019, 11:57 AM
Apr 2019

If you see hate-filled memes or videos or anything else, do not hesitate to click that alert button. We can end trolling altogether if we do this.

BlueStater

(7,596 posts)
19. We have facts, they have juvenile pictures.
Tue Apr 2, 2019, 12:02 PM
Apr 2019

They want to photoshop Trump's triple-chinned head on muscular bodies, let them. We have better things to do with our time.

LiberalArkie

(15,719 posts)
20. That is the problem. Thinking requires effort. Sound bites and easy memes do not.
Tue Apr 2, 2019, 12:25 PM
Apr 2019

Remember this one.


very effective for the left, but the right never got it.

shanti

(21,675 posts)
23. "these people"?
Tue Apr 2, 2019, 01:40 PM
Apr 2019

I've heard that before Do these morons realize that some of their family members are "these people"??

Apple Fritter

(131 posts)
27. I just saw the pewdiepipeline video yestarday and it's similar to this OP
Wed Apr 3, 2019, 01:38 AM
Apr 2019

I feel like I am in a twilight zone because sites like Motherjones and other publications are finally analyzing this after two years...(wait 3 years?) Like they really didn't think the power of the meme was a thing? I find these huge institutions of journalists, politicians, and older media cannot understand the internet and all the new problems it's giving the human race. It's chaos and a pixilated frontier for many young people which is why I like it so much. But looking at these issues are a great leap in the right direction. So there is something called "anime right" going progressive and saying #yanggang because the want 1000 dollars and they like the guy because he's uh Asian? Asian=anime apparently. The right is created by various things. I would say many are there to be edgelords but 10-33% are really in it to be racist, fascist, or some kind hate-belief, and the rest follow the spiciest memes.

JHB

(37,161 posts)
29. Reminds me of the 2004 election and the Swiftboat attack on Kerry
Thu Apr 4, 2019, 10:28 AM
Apr 2019

Liberal bloggers and sites (including this one) spotted the early "test marketing" of the swiftboat smear from monitoring RW sites, and tried to warn the Kerry campaign. People compiled lists refute the claims, from lengthy background pieces to boiled down taking points, that Kerry's people could use, and tried desperately to get the campaign to notice.

The campaign pros on Kerry's team dismissed the amateurs. Kerry was caught flatfooted by the smears, and his surrogates continued to be caught flatfooted in interviews (e.g., "Well I don't know anything about that"-type responses instead of counterattacking with "these claims are garbage and here's why&quot .

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