With Harrowing Ads, Gun Safety Groups Push a Scarier Reality

[sinkingfeeling]

https://www.nytimes.com/2019/09/18/business/sandy-hook-promise-gun-ad.html?te=1&nl=morning-briefing&emc=edit_NN_p_20190918§ion=whatElse?campaign_id=9&instance_id=12460&segment_id=17106&user_id=57f1c0f5a60ec01ec4cc87da47a0fd06®i_id=93720277ion=whatElse

Going back to school means worrying about what to wear, deciding what classes to take and, increasingly, knowing what to do if someone appears on campus with a gun.

This reality in American classrooms is reflected in a harrowing ad being released on Wednesday from Sandy Hook Promise, a gun safety advocacy group created after the shooting at Sandy Hook Elementary School in Newtown, Conn., in 2012.

The spot, which will debut during the “Today” show, starts as cheerfully as any other back-to-school commercial, with a boy at his locker praising his new backpack.


Then, the testimonials darken. “These new sneakers are just what I needed for the new year,” one boy says as he sprints away from the sounds of screams and gunshots. “These new socks, they can be a real lifesaver,” a girl says, peeling off her knee-high hosiery to use as a tourniquet on another student’s bloody leg.

[Initech]

1. Why Today Show? Put this on Fox & Friends!

We know that Chump watches that show, make him see this ad. Of course it probably won't change his mind.

[grumpyduck]

2. The general public is doing what those assholes in the Senate don't have the integrity to do.

[CottonBear]

3. There should be video & print ads w/ graphic pictures of the gun injuries.

No one, except the emergency services, police forces, medical staff and the families of the injured and dead, see the awful results of gun injuries.

[tblue37]

4. That last little girl. . . . nt

[IndyOp]

5. Sandy Hook Promise - amazing, amazing, impactful

Sandy Hook Promise - donate, advocate... https://www.sandyhookpromise.org

[RainCaster]

6. Wow- that advert has impact

[Straw Man]

7. There's no doubt that school shootings are horrifying ...

... and that their frequency is increasing. Yet statistically they are extreme outliers, and as such do not merit the traumatization of young children through, among other things, the security theater of useless and counter-productive lockdown drills. Lockdown procedures can be completely neutralized by simply pulling a fire alarm, as the Parkland shooter did.

How misguided to take young brains already bathed in stress hormones and train them to fear low-probability events such as mass shootings—and how little most of us think about what we’re doing. Whereas much adultification involves subjecting kids to things we adults do to ourselves (sleep too little, rush too much), we are at some distance from the harms being inflicted in schools. Even though only a quarter of shootings that involve three or more victims take place at schools, we seldom hear about realistic live-shooter drills in nursing homes, places of worship, or most workplaces. They would likely inconvenience if not incense adults, and scare away business. But we readily force them on children.

--https://www.theatlantic.com/magazine/archive/2019/03/active-shooter-drills-erika-christakis/580426/

[Aristus]

8. Yeah, the last thing we should do with a problem is draw people's attention to its seriousness.

[Straw Man]

9. So you think that traumatizing children is the best way to achieve that?