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Democrats are ill-prepared for Trump's oncoming misinformation campaign.
Big Data, Big Oil and White Supremacy: Unveiling the Dark Forces Behind Trump’s 2020 Reelection Campaignhttps://www.laprogressive.com/dark-forces-behind-trump/
In his new solo performance piece “The Truth Has Changed,” the “Gasland” director raises an alarm: The Democrats are ill-prepared for Trump’s oncoming misinformation campaign.
. . .
Reynard Loki: Your films have been about the environment, and the fight to save it from climate change, fracking, pipelines, the activists at Standing Rock. How has your previous work led you to your new live performance-based project, “The Truth Has Changed”?
Josh Fox: That’s a great question. It started with an intriguing proposal from HBO. They said, “We know you do theater. We know you’ve been on the road for 10 years bringing your films to people. And you in a live setting is a part of the show, right? It’s not just that people come out to see your films. They come to see you, so how about you do a one-man show that brings that reality to the people?” And that was an assignment from Sheila Nevins when she was at HBO. And I said, “Absolutely; I’ll try this.” And then I started to really think about it, and at first, it was kind of a reporter’s notebook, but to be honest, what I really zeroed in on was the fact that for the last 10 years, the oil and gas industry has made a huge effort to discredit my work and discredit all of the people who spoke about how bad fracking is. And this is very similar to the campaigns of climate denial, which hinge on widespread misinformation and then spreading disinformation and propaganda, smear and lies.
RL: Can you describe the effort to discredit your work?
JF: Big names in conservative smear campaigns were following me all around the country. [Steve] Bannon. Conservative commentator Andrew Breitbart. Filmmaker Phelim McAleer, whose pro-fracking documentary “FrackNation” attempted to refute my own documentary “Gasland.” Conservative activist James O’Keefe. GOP media strategist Fred Davis. These high-profile right-wing charlatans clearly did opposition research on me. They collected all this data on me and figured out how to attack me personally. They tried to get inside my psyche to unnerve me. And they did it in a very specific and deliberate kind of way.
RL: What exactly did they do?
JF: They created hate emails specifically designed for my personality. There were tweets threats; there were death threats on Twitter. They highlighted my life in the theater, my hairline, the fact that my family’s Jewish; they found out that I had quit smoking several years ago, but they found a picture of me with a cigarette in my hand online from the past, and they ran that as a pro-fracking TV ad in Ohio saying, “This environmentalist is a smoker.” They followed me around the country for years. They booked shadow tours of our films. They tapped into ethnic and regional stereotyping. And then they tried to paint me as some kind of rich, intellectual, New York City liberal, which is not the case. They flung all of these stereotypes at me. They gathered all this information about me—my background, my ethnicity, my age, my race, where I live, where I went to school, how much money I made, what I had done in my previous life before the films.
. . .
RL: How important was big data to Trump’s victory in 2016?
JF: During the 2016 election, CNN called political consulting firm Cambridge Analytica “Donald Trump’s mind readers” and his “secret weapon.” They gathered up to 5,000 data points on more than 220 million Americans. And they used that data to tailor ads specifically toward people’s personality types to influence their thinking. The same folks are currently rallying white supremacists all across the world and are making a bid to get Trump reelected in 2020. Their digital campaign created 5.9 million different ad variations in 2016, versus just 66,000 ads created by Hillary Clinton’s campaign. It was so key to Trump’s victory that Trump’s digital campaign manager Brad Parscale is now his campaign manager.
RL: So in “The Truth Is Changed,” you’re connecting big oil and white supremacy to big data—and how these forces are working together to influence the 2020 election.
JF: Yes, we’re talking about Bannon and the white supremacy movement. We’re talking about Trump’s former Secretary of State Rex Tillerson, who, before that, was the head of ExxonMobil and the oil and gas industry, which has brazenly taken over the government. We’re talking about Facebook CEO Mark Zuckerberg and their collection of the personal data of billions of people around the globe. Together, they have created a situation in which big data, big oil and white supremacists powerfully influence the way the United States government operates. And certainly, in the 2020 election cycle, we’re going to have a very hard time figuring out what is true. I think we’re going to see the largest smear, misinformation and disinformation campaigns in the history of any election. So in “The Truth Has Changed,” I’m taking a deep dive not only into the smear techniques of big oil and how they work from a new technology perspective, from psychographics to addressable ad technology, but going into how that is now how we run elections in America, and then we’ve entered the age of misinformation because right now it’s very hard for people to tell what’s true.
. . .
Reynard Loki: Your films have been about the environment, and the fight to save it from climate change, fracking, pipelines, the activists at Standing Rock. How has your previous work led you to your new live performance-based project, “The Truth Has Changed”?
Josh Fox: That’s a great question. It started with an intriguing proposal from HBO. They said, “We know you do theater. We know you’ve been on the road for 10 years bringing your films to people. And you in a live setting is a part of the show, right? It’s not just that people come out to see your films. They come to see you, so how about you do a one-man show that brings that reality to the people?” And that was an assignment from Sheila Nevins when she was at HBO. And I said, “Absolutely; I’ll try this.” And then I started to really think about it, and at first, it was kind of a reporter’s notebook, but to be honest, what I really zeroed in on was the fact that for the last 10 years, the oil and gas industry has made a huge effort to discredit my work and discredit all of the people who spoke about how bad fracking is. And this is very similar to the campaigns of climate denial, which hinge on widespread misinformation and then spreading disinformation and propaganda, smear and lies.
RL: Can you describe the effort to discredit your work?
JF: Big names in conservative smear campaigns were following me all around the country. [Steve] Bannon. Conservative commentator Andrew Breitbart. Filmmaker Phelim McAleer, whose pro-fracking documentary “FrackNation” attempted to refute my own documentary “Gasland.” Conservative activist James O’Keefe. GOP media strategist Fred Davis. These high-profile right-wing charlatans clearly did opposition research on me. They collected all this data on me and figured out how to attack me personally. They tried to get inside my psyche to unnerve me. And they did it in a very specific and deliberate kind of way.
RL: What exactly did they do?
JF: They created hate emails specifically designed for my personality. There were tweets threats; there were death threats on Twitter. They highlighted my life in the theater, my hairline, the fact that my family’s Jewish; they found out that I had quit smoking several years ago, but they found a picture of me with a cigarette in my hand online from the past, and they ran that as a pro-fracking TV ad in Ohio saying, “This environmentalist is a smoker.” They followed me around the country for years. They booked shadow tours of our films. They tapped into ethnic and regional stereotyping. And then they tried to paint me as some kind of rich, intellectual, New York City liberal, which is not the case. They flung all of these stereotypes at me. They gathered all this information about me—my background, my ethnicity, my age, my race, where I live, where I went to school, how much money I made, what I had done in my previous life before the films.
. . .
RL: How important was big data to Trump’s victory in 2016?
JF: During the 2016 election, CNN called political consulting firm Cambridge Analytica “Donald Trump’s mind readers” and his “secret weapon.” They gathered up to 5,000 data points on more than 220 million Americans. And they used that data to tailor ads specifically toward people’s personality types to influence their thinking. The same folks are currently rallying white supremacists all across the world and are making a bid to get Trump reelected in 2020. Their digital campaign created 5.9 million different ad variations in 2016, versus just 66,000 ads created by Hillary Clinton’s campaign. It was so key to Trump’s victory that Trump’s digital campaign manager Brad Parscale is now his campaign manager.
RL: So in “The Truth Is Changed,” you’re connecting big oil and white supremacy to big data—and how these forces are working together to influence the 2020 election.
JF: Yes, we’re talking about Bannon and the white supremacy movement. We’re talking about Trump’s former Secretary of State Rex Tillerson, who, before that, was the head of ExxonMobil and the oil and gas industry, which has brazenly taken over the government. We’re talking about Facebook CEO Mark Zuckerberg and their collection of the personal data of billions of people around the globe. Together, they have created a situation in which big data, big oil and white supremacists powerfully influence the way the United States government operates. And certainly, in the 2020 election cycle, we’re going to have a very hard time figuring out what is true. I think we’re going to see the largest smear, misinformation and disinformation campaigns in the history of any election. So in “The Truth Has Changed,” I’m taking a deep dive not only into the smear techniques of big oil and how they work from a new technology perspective, from psychographics to addressable ad technology, but going into how that is now how we run elections in America, and then we’ve entered the age of misinformation because right now it’s very hard for people to tell what’s true.
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You can bet that the mud will be flung fast and furiously in the next several months. It's going to get very ugly very quickly.
And as I have stated many times here, if you see hate and misinformation on social media do not hesitate for a minute to hit that alert button. Don't engage the trolls. Just block, report, and move on! 
