The death of the cookie signals a new golden age for publishers

[Dennis Donovan]

https://whatsnewinpublishing.com/the-death-of-the-cookie-signals-a-new-golden-age-for-publishers

Google has spoken. The third-party cookie is dead. No more speculation, rumour or dread. Last week it finally announced that it will block third-party cookies in the Chrome browser within the next two years.

The news, while largely expected, has still sent shockwaves across the media and marketing industries. But for publishers, this isn’t time to panic, it’s time to celebrate. With the death of third-party data, publishers will be in prime position as one of the only holders of the first-party data on consumers advertisers are clamouring for.

But there is, of course, work to do first.

Google itself has warned that publishers could lose up to 52% of their revenue without third-party cookies. But providing it starts to innovate around its own data, the publishing industry is actually instead on the verge of what could be a new golden age.

</snip>

This is great news for privacy advocates. I hope the content providers can work around this. I'd hate to see news orgs go under due to lost revenue.

[Towlie]

1. "What do you have to hide?" - my answer:

That's a good question! Considering the multitude of ways that my private information can be used against me these days, I don't know what I do and do not have to hide, so my only recourse is to hide whatever I can.