The Biden campaign faces a mind-boggling challenge: How to make Joe go viral
How does a campaign take a 77-year-old man — who admits he needs his granddaughter's help with his cellphone and pitches himself as sober and reasonable — and make him go viral?
That perplexing challenge has become a consuming focus of Joe Biden’s campaign as it tries to finally up its digital game to compete against a challenger who not only understands intuitively how to generate clicks and buzz — but boasts a massive and sophisticated digital operation to amplify his message.
So far, Biden’s paltry digital team of about 25 people has decided mostly to eschew the combative fare preferred by the president’s campaign in favor of uplifting content designed to inspire. The rub, as no one understands better than Trump, is that the social media platforms — and the algorithms that power them — reward bombast and conflict. Amid the collage of newly published saccharine videos posted on Biden’s Facebook page, it’s the Trump-bashing ones that usually have the most views.
But Biden's campaign is betting that its strategy — which reminds one of Upworthy, the go-to site for feel-good news — has the benefit of being true to Biden and more effective in creating a core of enthusiastic supporters online.
https://www.politico.com/news/2020/05/03/can-joe-bidens-team-make-him-go-viral-228706
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We do more than vote.
Not only do we vote, but we vote proudly and with conviction. Flood the landscape with Biden signs.
Why?
Not because he is one man who will do it all, but because his wisdom and experience will bring into the light of day, patriots, experts and those steeped with expertise ready and waiting to serve all Americans.
Biden will be a team builder. Listen to his speeches and you hear.
We must steady our resolve and by our examples, encourage people to vote.
Be visible, show up!
