Gun Dealers Rack Up Profits By Marketing To Right-Wing Extremist 'Boogaloo Bois'
Gun Dealers Rack Up Profits By Marketing To Right-Wing Extremist 'Boogaloo Bois'
Like most far-right “movements,” the so-called “Boogaloo” cult is also simultaneously a big moneymaking opportunity for right-wing operatives and their enablers
By David Neiwert
https://crooksandliars.com/2020/07/gun-dealers-rack-profits-marketing-right
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Like most far-right “movements,” the so-called “Boogaloo” cult—with its built-in fetishes around guns, body armor, banners, patches, T-shirts and assorted accoutrements—is also simultaneously a big moneymaking opportunity for right-wing operatives and their enablers, eager to milk the gullible “Patriots” who flock to their websites.
Chief among the enablers have been Facebook and Instagram, who have, as BuzzFeed News reports, been raking in advertising dollars from “Boogaloo”-related merchants hawking their wares. But perhaps more ominously, chief among the people both promoting the cult on social media and offering such goods are the businesses marketing to believers the means with which to conduct the “second civil war” that is the object of their shared violent fantasy: gun dealers.
Ian Karbal at The Informant and The Trace reported this week on the profits being racked up by gun sellers tailoring their wares to a booming “Boogaloo” market online. Altogether, he found more than 35 dealers or manufacturers of firearms and associated tactical gear that have posted references to the civil war cult on social media.
Chief among them has been Fenix Ammunition, which saw its online daily sales in March rocket from 4,000 to 40,000. It also sells such “Boogaloo” items as a “Big Luau Competition Jersey” with a Hawaiian design, and a “Thin Hawaiian Line” sticker featuring the cult’s banner (black-and-white striped with an igloo and a palm tree).
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