Goya CEO's support for Trump leaves many Latinos feeling sting of betrayal

[TomCADem]

Even as Trump repeatedly demonizes Latinos, in order to gain the support of the White House, Goya's CEO sucks up to Trump even as he disparages the community that Goya serves.

https://www.cnn.com/2020/07/11/us/goya-foods-unanue-trump-hispanic-market/index.html

Mexican-American cookbook author and food blogger Yvette Marquez-Sharpnack has been recommending Goya Foods products with her recipes for a decade. After all, they're available in nearly every supermarket.

"It's the most recognized Hispanic brand in the United States," she said.

Over the years, firms representing Goya approached her about a possible partnership, according to Marquez-Sharpnack, who is considered a "brand influencer."

But Goya would only compensate her with its products, which she found "disheartening" because she wanted to partner with an Hispanic brand.

[SWBTATTReg]

1. Goya is not the only brand out there. A shame, perhaps the backlash will tell the Goya company...

something?

[Squinch]

2. This is a huge thing. I don't think that guy knew how hard he was poking the bear with this.

He's toast.

[Paladin]

3. Double-checked my pantry yesterday: No Goya products.

That's how it will stay, for the rest of my life. Plenty of other Latino brands at my grocery store.

[sop]

4. In the future business schools will refer to this as one of the worst business decisions ever made.

[brush]

5. Make him pay, Latinx consumers. Also make trump pay on Nov. 3.