Chiara Boni, the rare fashion brand that's beloved by the women of Trump world ...

[mahatmakanejeeves]

Chiara Boni, the rare fashion brand that's beloved by the women of Trump world and not afraid to show it.

By Robin Givhan
July 14, 2020

[hlthe2b]

1. WAPO is under a signficant paywll. Here, I have excerpted some content for your readers

The Chiara Boni La Petite Robe brand of womenswear might best be described as efficiently feminine and abundantly wearable, which is a rare combination in fashion. The dresses, which travel with ease, have been embraced by news anchors and celebrities, but they are practically a uniform among Trump boosters, who tend to wear them like telegenic armor, with significant heels and impeccable grooming.

Instead of disavowing this Trumpian connection — or carefully ignoring it — the brand has embraced it with social media glee. This, too, is virtually unheard of in fashion. It might even be considered reckless in these dire and politicized times. More than half of the country disapproves of the president’s handling of a job that is now defined by the pandemic, the tanking economy and calls for racial justice.

To be clear, the veteran designer who is the namesake of Chiara Boni (pronounced kee-AR-a BO-nee) is not reveling in the brand’s connection to Trump world. Boni, who is Italian and based in Milan, is focused on her clothes’ fit, her signature jersey fabric and the issue of sustainability. The brand’s official Instagram account is dominated by runway images and highlights of the company’s covid-19 response.

“I definitely think fashion should be a safe space — not a place for politics,” says customer Niki Levy, in an email.

The Trump association is highlighted by Anthony Vecchione, who owns the New York sales showroom of Chiara Boni USA. He is friendly with many of the high-profile women who inhabit Trump-ville — Jeanine Pirro, Lara Trump, Kimberly Guilfoyle — and regularly posts pictures of himself alongside them and dutifully tags the fashion brand for emphasis.

[mitch96]

2. Chiara Boni, eh?

Too bayed it don' sound "merican" enough.....
m

[blogslut]

3. Politics aside

I am so sick of body-con, solid color, polyester dresses. They're boring and they are NOT flattering to everyone, no matter what Robin Givhan says.