Seven Days Underground Democratic Underground had its official launch on Inauguration Day, January 2
Democratic Underground had its official launch on Inauguration Day, January 20, 2001. Much has happened since then. To mark the passing of our first week, we felt that our faithful visitors might like to read a SLIGHTLY EMBELLISHED first-person account of the highs and lows of launching an underground political website. by Skinner
DAY 1 (SAT) - A GIFT FROM MSNBC
On Friday night, we were up until about 3:00am getting ready for the website's big Inaugural Day Launch. We were hoping to be in bed by midnight, but our intern — a young radical from one of the local community colleges — spilled paint all over our banner at around 11:30, and we had to start from scratch. EarlG thought the intern was trying to sniff the stuff, and I wouldn't be surprised if it were true (he kept mumbling something about how "acrylic lasts longer than this latex crap", but we weren't clear on the context). The rest of us are too old for that sort of thing, but we'll keep him around because he is the only one here that knows anything about programming perl. (Fortunately, he got the "Nuclear Button" script working by 10:00pm, before the can of paint arrived.)
On Saturday, we met at our makeshift "office" in Northwest DC sometime around 11:00am. We were supposed to meet at 9:30, but the intern overslept. He showed up with his own homemade "George W. Ass" sign, but we wouldn't let him bring it to the protests — Newshound thought it was "off message."
We got down to Pennsylvania avenue around noon, and were fortunate to claim a prime location right in front of the press bleachers. Protesters were confined to a few "designated protest areas," and it seemed strange to me that one of those spots would be right in front of the media. I guess the communications geniuses in the Bush camp didn't think of everything. The other protesters seemed to be a mishmash of left-wing types: Some dancing polar bears to protest oil drilling in ANWR; Some free-Mumia folks; Anti-death penalty activists; A pretty large contingent of Seattle-style anti-globalization college kids; and even a guy on stilts to protest, well, I don't know what he was protesting. Like us, lots of folks were protesting how Bush stole the election, but there were far fewer of us than I expected. A sizable chunk of the protesters I spoke with voted for Nader. I thought, if it wasn't for you, I wouldn't be out here freezing my ass off in the rain. But I digress.
While ostensibly there to protest, our real motivation for attending the event was to get our banner on television. (We have no money, and this was the cheapest national advertising campaign we could come up with.) The banner was eight feet long by 3 feet tall, white canvas, with the words "DemocraticUnderground.com" painted in big, black letters. With luck, some Good Democrats would see it on TV and stop by our website, which at this point was sitting unused on a server somewhere in Atlanta (I think).
Sometime between noon and 1:00, EarlG's cell phone rang. His wife yelled into his ear: "Stop shaking the banner!" She, and about a million other people, were watching us on MSNBC. A preliminary count turned up exactly four messages on our discussion board. The first one: "Nice f------ discussion board. There's nobody here." By the end of the day, there would be nearly a thousand posts.
Eventually Dubya's limo drove by our part of the parade route. It was going so fast that the secret service guys were in a full sprint. We decided to pack it up and go back to the office. The intern stayed behind to get some more of "that quality doobidge from the polar bears."
Back in the office around 5:00, we discovered our message boards had become a virtual food fight, and our inbox was bursting with messages like: Your the people who are whats wrong with this country. Why dont you go back to Rusia? [sic] Plus, we'd sent over 2,000 angry emails to conservatives using our innovative "Nuclear Button" one-click activism system.
Spent the evening patting ourselves on the back. That is, all of us except the intern, who spent the evening eating 3 loaves of Wonder bread.
https://www.democraticunderground.com/articles/01/01/010127_7days.html
Fare-thee-well, Skinner... and congrats Earl G!
= new reply since forum marked as read
Thank you for sharing this - I needed to read that today, and probably again tomorrow...
It was nuts!
Besides being filled with nuts, I was paranoid that it was a GOP plot to fish out liberals.
It didn't take long to figure out who the liberals were, (days to a week), and that made me relax. I wasn't as smart or as knowledgeable as most of them, but boy did I learn. A few took me under their wing, for which I was grateful. They would come to my defense when a right winger attacked. In those days you could post if you were a Republican or Libertarian - BUT they had to be civil, or they'd be nuked.
It was an interesting and painful time for all of us. I felt I was alone in my heartbreak of losing President Gore. DU helped all of us work through our grief.
I am immensely thankful to Skinner, and EarlG for giving us DU. They've done a good service to America. At the time DU was the only liberal forum on the net that wasn't elite.
Thanks for posting this demmiblue. It took me back to the day I was pacing the floor. I had the news on, but couldn't sit still. When I saw that banner, I flew, well, I literally ran, sliding in my stocking feet to my computer, which was dial up at the time.
Those were the days of many memories and stories.
I lurked for years be finally having something compelling enough to post to get me registered in 2004 lol.
I too had help build several early online communities, thankfully none in politics haha. Dealing with parents of HS/college athletes was MORE than enough TYVM !
My growing fury at the Bush Administration was becoming debilitating, and my online gamer buddy, Sven, had been working some social engineering on me. He got me hooked on Bartcop (it had everything) and kept sending me DU links (via ICQ).
That reeled me in 
DU greatly impressed me, not just with the backend mechanics, but the means and methods of managing the community. These too were challenges I was struggling with.
DU has been an invaluable gift to so many of us, I can't imagine having to get through the tumult of our last two decades without you !
Thank you gents, for the gift of your services.
-Pluvious