Lincoln Project to unleash Facebook army to get out the vote for Biden
A super PAC led by a group of “Never Trump” Republicans is planning to unleash a Facebook grassroots army in its latest effort to erode support for President Donald Trump.
The Lincoln Project on Friday will launch the new initiative, The Lincoln Project Digital Coalition, or TLPDC, according to the group’s spokesman, Keith Edwards.
The plan, according to Edwards, is to have thousands of Lincoln Project Facebook members reach out to Republican voters who have previously backed Trump to try to persuade them to vote for Democratic nominee Joe Biden. They have over 50,000 members on Facebook, he added.
Similar to the PAC’s political advertisements, it plans to target GOP voters in the states of Arizona, Texas, Florida, North Carolina and Pennsylvania. The digital push comes as in-person get-out-the-vote efforts in both parties have been largely sidelined due to the coronavirus pandemic.
“We maintain an email list, but Facebook groups operate as our central hubs or ‘virtual campaign offices,’ because they allow us to moderate participants, creating a more constructive gathering place,” Edwards told CNBC. “Within those Facebook groups, we share our ads first, paired with data-backed talking points. Trump’s support is strongest on Facebook, so given our target audience are Republicans, Facebook needs to lead our TLPDC efforts.”
Trump has had a strong presence on Facebook since he ran for president in 2016. Trump has spent over $140 million on Facebook and Google advertising since the 2018 congressional midterms, according to data collected by the nonprofit Acronym.
https://www.cnbc.com/2020/09/03/anti-trump-lincoln-project-to-unleash-facebook-army-to-get-out-the-vote.html
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