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How Joe Biden Became the Unlikeliest of Online Fund-Raising Superstars
New York TimesLong before Joseph R. Biden Jr. was smashing online fund-raising records, long before it was clear he would become the Democratic nominee, his campaign was facing a serious cash crisis.
It was late summer 2019 and Mr. Biden’s online fund-raising had slowed to such a trickle that his team basically had to shut down its digital advertising program. They knew the choice was self-defeating: No more online ads meant no more finding new donors. The campaign bottomed out in early September 2019 when Mr. Biden raised just $24,124.17 online in a day.
Now? On one recent day, Mr. Biden was raising more than that every two minutes.
The unlikely transformation of Mr. Biden, a 77-year-old whose seemingly limited appeal to small donors left him financially outflanked in the primaries, into perhaps the greatest magnet for online money in American political history is a testament to the ferocity of Democratic opposition to President Trump.
It was late summer 2019 and Mr. Biden’s online fund-raising had slowed to such a trickle that his team basically had to shut down its digital advertising program. They knew the choice was self-defeating: No more online ads meant no more finding new donors. The campaign bottomed out in early September 2019 when Mr. Biden raised just $24,124.17 online in a day.
Now? On one recent day, Mr. Biden was raising more than that every two minutes.
The unlikely transformation of Mr. Biden, a 77-year-old whose seemingly limited appeal to small donors left him financially outflanked in the primaries, into perhaps the greatest magnet for online money in American political history is a testament to the ferocity of Democratic opposition to President Trump.