Bloomberg launches $2.4 million ad campaign appealing to Latino voters
Former New York City Mayor Mike Bloomberg and the Latino Victory Fund are launching a $2.4 million digital ad campaign Thursday aimed at encouraging Latino voters in Florida to vote for Democratic presidential nominee Joe Biden.
The ad campaign's mission is to engage Hispanic voters through "a culturally competent multi-platform media strategy — reaching voters where they spend their time and get their information," according to a press release on Bloomberg's website.
The campaign comes just weeks away from the Nov. 3 election where Latinos, a critical voting block in the battleground state, will have an impact on which candidate will snag 29 electoral votes.
"Voter turnout among Latinos in Florida could mean the difference for a Biden-Harris win in Florida," Bloomberg said in a statement.
The Latino Victory Fund, a progressive political action committee (PAC) said its goal with the campaign is to ensure all Latino voters have either registered to vote by mail or know when and where they will cast their vote on Nov. 3, Election Day.
https://thehill.com/homenews/campaign/521546-bloomberg-launches-24-million-ad-campaign-appealing-to-latino-voters
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