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Biden/Harris campaign heads to 'Fortnite' ahead of Election Day
Joe Biden and Kamala Harris are going full-send for the gamer vote.
Ahead of Election Day 2020 (have you made your voting plan yet?), the Biden/Harris ticket is headed to Fortnite. In a new custom map, called "Build Back Better with Biden" and located in "Reboot City," players can complete a solo adventure roughly 20-30 minutes long, designed to promote awareness of the candidates' economic recovery plan.
"With voting underway and days until Election Day, we are continuing to meet people everywhere they are online and offline with innovative and thoughtful activations," explained Christian Tom, director of digital partnerships for the Biden/Harris campaign, in a statement provided to Mashable.
"We designed the custom 'Build Back Better with Biden' Fortnite map to do just that — engaging players in a substantive, approachable, and fun way to reach and mobilize voters."
The Biden/Harris Fortnite takeover comes after the campaign's Animal Crossing: New Horizons outreach, as well as Rep. Alexandria Ocasio-Cortez's wildly successful Among Us livestream.
https://mashable.com/article/biden-harris-campaign-fortnite/
Ahead of Election Day 2020 (have you made your voting plan yet?), the Biden/Harris ticket is headed to Fortnite. In a new custom map, called "Build Back Better with Biden" and located in "Reboot City," players can complete a solo adventure roughly 20-30 minutes long, designed to promote awareness of the candidates' economic recovery plan.
"With voting underway and days until Election Day, we are continuing to meet people everywhere they are online and offline with innovative and thoughtful activations," explained Christian Tom, director of digital partnerships for the Biden/Harris campaign, in a statement provided to Mashable.
"We designed the custom 'Build Back Better with Biden' Fortnite map to do just that — engaging players in a substantive, approachable, and fun way to reach and mobilize voters."
The Biden/Harris Fortnite takeover comes after the campaign's Animal Crossing: New Horizons outreach, as well as Rep. Alexandria Ocasio-Cortez's wildly successful Among Us livestream.
https://mashable.com/article/biden-harris-campaign-fortnite/
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