Hershey's Kisses' classic Christmas bells ad got a makeover -- and people are outraged

[Yo_Mama_Been_Loggin]

Every holiday season for the past 31 years, the Hershey Co. has aired its iconic ad that reimagines Hershey's Kisses as bells playing the tune "We Wish You a Merry Christmas." This year, the beloved chocolate-maker released a new spin on the commercial, and it includes human actors in addition to the stop-motion candies putting on their annual performance.

In the 2020 version, titled "Bells to Blossoms," a child's hand pops into the frame and grabs a Hershey's Kiss after the candies play a few bars of the song. Then, a father-daughter duo, smiling ear to ear, uses the Kisses to top some peanut butter blossom cookies as the carol continues to play on brass instruments instead of bells.

"Heartwarming the holidays," the screen reads.

Commenters were quick to call out the company for revising the commercial in a year that's already been packed with difficult changes. Multiple people even suggested Hershey create a separate ad with the dad and little girl, in addition to airing its seasonal marketing mainstay.

"I don't mind an ADDITIONAL holiday commercial for Hershey's, but warping the classic bells commercial SUCKS!" one person commented on the YouTube video of the new ad.

"The perfect representation of 2020: completely ruined!" added another.

https://www.yahoo.com/lifestyle/hersheys-kisses-classic-christmas-bells-195500232.html

Oh get a grip people.

[The empressof all]

1. Jesus will be turning over in his grave.....

Oh ....wait.


Nevermind....WAR ON CHRISTMAS

[orwell]

2. IT'S A WAR ON CHRISTMAS!

...DAMN YOU JOE BIDEN!

[Yo_Mama_Been_Loggin]

22. ...

[sinkingfeeling]

3. Maybe they can get Sidney to file a lawsuit.

[brooklynite]

4. How did the YouTube complainer react when Norelco stopped running the....

...”Santa riding an electric shaver” ad during Rudolph the Red Nose Reindeer?

[Indykatie]

5. Bet There Would Have Been Fewer Complaints Had the Dad and Child Been White n/t

[NoMoreRepugs]

8. THIS.

[Squinch]

12. Yup. This is adorable. And it's effing candy. Only their blackness explains any outrage.

[RockRaven]

13. Also if it had been a woman doing the baking, making cookies for her blond haired blue eyed son.

I bet the racial component is larger, but the subversion of "traditional" gender roles also probably irks these jerks.

[Thomas Hurt]

7. The original is still on the air, I have seen and heard more times than I can count already.

[Karadeniz]

9. This could have been written for the Onion!

[Solly Mack]

10. Oh, no! People are eating Hershey's Kisses!

Oh, the humanity!

[Takket]

11. that's odd because........

i've seen the bell commercial at least 10 times already this year and have not seen this revised version.

anyway, it is easy to see what sparked the outrage, and it has nothing to do with changing the bells, and everything to do with the fact the family is black........

[vercetti2021]

14. Not a fan myself

It just didn't need humans at all. But people need to get over themselves. The whole woke crowd acting like they've never seen a black family in a commercial before

[TeamPooka]

15. Thats right conservatives we will win the war on Christmas. This was just one battle

At our secret meetings we think of stuff like this to destroy the holidays for you.
hahahahahaha (evil laugh)
I love it when a plan comes together.

[malaise]

16. Racists hate seeing black people in their ads

That is all

[GoCubsGo]

17. Oh, ffs.

It's a damn TV ad, not "It's a Wonderful Life" or some "A Charlie Brown Christmas." I, for one, welcome the new ad. The old one was beyond stale.

[niyad]

18. I did not even have to look at the ad to know that the father and daughter were black.

Racist and sexist.

[Lisa0825]

19. I replied to a few folks...

including this one...


Ronald Delmonico
8 hours ago
This must be the Kwanzaa version.

lisa d
1 second ago
I'd call you a racist, but I don't think you'd even realize it was an insult.

[blueinredohio]

20. I've seen the old ad many many times already and I think the new one is cute.

They can do both.

[MyNameGoesHere]

21. I'm beginning to think Scrooge had it right

As Melanie Brauntrump says, Fock zee Chisssmiss.

[electric_blue68]

23. Glad they kept the old one. And this new one is cute 👍

And it's playful with making a commercial with in a commercial, the human (kid) breaking the ?"4rh wall".

I like they put them on top of the cookies. I don't eat them often because they're milk choc.

Anyone remember - did you they ever make (? a limited run) dark choc Hersey kisses?

[Talitha]

24. Well let's show them how the Kisses are really made...

They'd love it - the Elf is white.