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bigtree

(85,998 posts)
Sun Oct 7, 2012, 10:36 AM Oct 2012

New Obama Ad: "America Needs A President With Character; Not a Politician Who Just Plays One"

Last edited Sun Oct 7, 2012, 01:36 PM - Edit history (3)



Share this: http://OFA.BO/Rwb3uV
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When the cameras rolled Mitt Romney's performance began—problem is that's all it was.


Published on Oct 7, 2012 by BarackObamadotcom

Senior Obama campaign adviser Robert Gibbs: Romney Gave a 'Masterful Theatrical Performance'

How are these videos/ads actually used by the Obama campaign? Some insight, here...

OFA video archive: http://www.youtube.com/user/BarackObamadotcom/videos?view=0
81 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
New Obama Ad: "America Needs A President With Character; Not a Politician Who Just Plays One" (Original Post) bigtree Oct 2012 OP
Nice. n/t porphyrian Oct 2012 #1
Awesome!!! Love it!!! writes3000 Oct 2012 #2
a thing of beauty bigtree Oct 2012 #3
I think this is the 12th or 13th ad the Obama Campaign has run since.... OldDem2012 Oct 2012 #4
that's right, OldDem bigtree Oct 2012 #7
Yes, manic is a good word to describe Romney's behavior. ywcachieve Oct 2012 #59
It's a good one treestar Oct 2012 #5
good stuff. wow. Whisp Oct 2012 #6
Character is how you behave when no one is watching. Qutzupalotl Oct 2012 #8
Another great ad! awake Oct 2012 #9
Welcome to the DU! littlemissmartypants Oct 2012 #15
Thanks awake Oct 2012 #17
Good to have you here. efhmc Oct 2012 #22
Whoa! Acme anvils are dropping. longship Oct 2012 #10
Meep! Meep! WinkyDink Oct 2012 #36
K&R HopeHoops Oct 2012 #11
I was expecting this..... Wounded Bear Oct 2012 #12
Great ad! mnhtnbb Oct 2012 #13
The debate is a gift from Romney that just keeps on giving lunatica Oct 2012 #14
i like that heaven05 Oct 2012 #19
Thank you, littlemissmartypants Oct 2012 #16
you are so very welcome, littlemissmartypants bigtree Oct 2012 #20
Cute handle. efhmc Oct 2012 #23
Damn! That was beautiful! Hope this is going to be on tv, not just internet. nt progressivebydesign Oct 2012 #18
Bwah! BumRushDaShow Oct 2012 #21
Yep bak3000 Oct 2012 #26
Indeed it would be. (grand) jaysunb Oct 2012 #75
Thanks bak3000 Oct 2012 #80
Good ad. nt Honeycombe8 Oct 2012 #24
Good one...nt PCIntern Oct 2012 #25
Great ad. speedoo Oct 2012 #27
Great ad! But, republican superpacs got more money than we do to spew the lies. Lets not forget that mucifer Oct 2012 #28
This message was self-deleted by its author MadDash Oct 2012 #29
Politicians don't need character Tom_x Oct 2012 #30
Excatly. This ad is a waste of time and money. BlueStreak Oct 2012 #33
+1! uponit7771 Oct 2012 #45
The ad is not a waste of time, it is aimed at the independents. ywcachieve Oct 2012 #61
well, this president exudes a different definition of character than you've cynically portrayed here bigtree Oct 2012 #34
It takes good character to do the right thing. The clergy are agents for the elite who valerief Oct 2012 #42
Bad move to do nothing but MSNBC quotes in the first 1/3 of the ad BlueStreak Oct 2012 #31
meh bigtree Oct 2012 #37
Trying to rebut Romney's position by quoting MSNBC is :light years ahead"? BlueStreak Oct 2012 #40
+meh bigtree Oct 2012 #51
People who believe MSNBC is more partisan than other sources BlueStreak Oct 2012 #55
The people you're talking about are ones who think ALL news channels are biased/partisan. NYC Liberal Oct 2012 #57
MSNBC is seen as more partisan than CNN. BlueStreak Oct 2012 #73
Now, this one ad may well be focused on a Democratic voter. They're not voters to take for granted bigtree Oct 2012 #63
You can solidify the base without pushing others away BlueStreak Oct 2012 #72
heck no bigtree Oct 2012 #74
It is not preacing to the choir, it is reaching out to the Indies. ywcachieve Oct 2012 #77
Using his own words is WAY MORE effective, using partisan sources is not effective at all uponit7771 Oct 2012 #47
as if the general public knows from 'partisan' bigtree Oct 2012 #52
This is just one of MANY ads BumRushDaShow Oct 2012 #44
We'll just have to agree to disagree BlueMTexpat Oct 2012 #67
That's a great ad! d_b Oct 2012 #32
Yup. That's it. JackN415 Oct 2012 #35
I didn't have a split screen, and I was mostly listening bigtree Oct 2012 #50
I repeat - character doesn't matter Tom_x Oct 2012 #38
This message was self-deleted by its author valerief Oct 2012 #41
again bigtree Oct 2012 #46
a non missing title Tom_x Oct 2012 #53
yup bigtree Oct 2012 #54
LBJ example isn't a good one, he was concerned about middle class...RayGun could care less and took uponit7771 Oct 2012 #49
How was his character terrible? treestar Oct 2012 #58
Im using the word character ... Tom_x Oct 2012 #66
This is a fantastic ad. nt valerief Oct 2012 #39
Best post debate ad so far Nancy Waterman Oct 2012 #43
Great ad BigD_95 Oct 2012 #48
I like it.... Keep them coming.... skeewee08 Oct 2012 #56
excellent Liberal_in_LA Oct 2012 #60
I have the great misfortune to live in FL Sekhmets Daughter Oct 2012 #62
I feel your pain. The sincere empathetic ads are nauseating and creepy. Glimmer of Hope Oct 2012 #69
Well done! n/t horseshoecrab Oct 2012 #64
Now hit him with the flip-flopper label n/t oswaldactedalone Oct 2012 #65
Touche' Yo_Mama_Been_Loggin Oct 2012 #68
The Prez needs to swamp Fl with these ads amuse bouche Oct 2012 #70
Holy moley. Gloves. Off. Rose Siding Oct 2012 #71
Obama ads are always good. hrmjustin Oct 2012 #76
Yes they are. ywcachieve Oct 2012 #78
yep bigtree Oct 2012 #79
Gotcha Mitty BrainMann1 Oct 2012 #81

bigtree

(85,998 posts)
3. a thing of beauty
Sun Oct 7, 2012, 10:48 AM
Oct 2012

Romney's expressions are priceless and the tone is universal, while highlighting the one event. I think this was as stellar an ad as they've produced so far.

OldDem2012

(3,526 posts)
4. I think this is the 12th or 13th ad the Obama Campaign has run since....
Sun Oct 7, 2012, 10:50 AM
Oct 2012

...the debate, all based on the lies Romney told. Any so-called "advantage" Romney gained from his manic behavior during the debate is being completely countered.

bigtree

(85,998 posts)
7. that's right, OldDem
Sun Oct 7, 2012, 10:55 AM
Oct 2012

Last edited Sun Oct 7, 2012, 01:34 PM - Edit history (1)

I think the number is higher, but, you're right about the level of their responses.

They're also strategically targeted to specific markets over local networks, internet, social media, and other sources. It's still an ongoing fight, as you can see from the tone and substance of this latest effort, but, I think you're correct that Romney is being aggressively countered by the Obama camp.

treestar

(82,383 posts)
5. It's a good one
Sun Oct 7, 2012, 10:51 AM
Oct 2012

Hopefully people are getting tired of the Reaganesque qualities of Presidents who just take the part while the real work is done by somebody like Cheney and Rove.

Qutzupalotl

(14,317 posts)
8. Character is how you behave when no one is watching.
Sun Oct 7, 2012, 10:55 AM
Oct 2012

When Romney THINKS no one is watching, he rattles off things like the 47 percent line. When he gets caught, he says he was completely wrong.

The unspoken message is clear and powerful.

Wounded Bear

(58,670 posts)
12. I was expecting this.....
Sun Oct 7, 2012, 11:07 AM
Oct 2012

After all, Romney's performance at the debate basically wrote a bunch of ads for Team Obama.

I'd be really disappointed if they weren't producing these.

BumRushDaShow

(129,096 posts)
21. Bwah!
Sun Oct 7, 2012, 11:46 AM
Oct 2012

Especially when he's on the stump and saying that we don't know which Rmoney is showing up for a debate.

bak3000

(22 posts)
26. Yep
Sun Oct 7, 2012, 12:06 PM
Oct 2012

Those zingers the Prez has started trumpeting on the stomp post debate should be used in some sort of advertisement as well; preferably paid television. The ad above, though, is a thing of beauty. And let me tell you, if I'm reading the tea-leaves correctly, Plouffe may be aware of some other footage that has RMoney denigrating the "47%". Now wouldn't that be GRAND?

If David Corn is sitting on such a scoop----that APOLOGY TOUR o'l Mitt has been on will come back to bite. HARD!

bak3000

(22 posts)
80. Thanks
Mon Oct 8, 2012, 01:21 PM
Oct 2012

Jay! This is my first welcome. Much appreciated

I'm excited about joining up with REAL supporters who are ready to fight!

I LOVE TO FIGHT........no cowering should be tolerated. 29 days to go!

mucifer

(23,550 posts)
28. Great ad! But, republican superpacs got more money than we do to spew the lies. Lets not forget that
Sun Oct 7, 2012, 12:07 PM
Oct 2012

Response to bigtree (Original post)

Tom_x

(41 posts)
30. Politicians don't need character
Sun Oct 7, 2012, 12:12 PM
Oct 2012

The only way you measure a politician is by what they do fore the average joe.

I dont care who they fuck. I don't care what drugs they take or don't take.

People that talk to you about character or morality in politicians are changing the subject from political issues. Its the clergy that deal with morality and character. Not politicians.

 

BlueStreak

(8,377 posts)
33. Excatly. This ad is a waste of time and money.
Sun Oct 7, 2012, 12:19 PM
Oct 2012

There are much better ways to get the point across. See #31.

bigtree

(85,998 posts)
34. well, this president exudes a different definition of character than you've cynically portrayed here
Sun Oct 7, 2012, 12:25 PM
Oct 2012

The characterization of the President's character has EVERYTHING to do with political issues and the substance of his job; and nothing at all to do with clergy or some morality play.


Here's Joe Biden describing Barack Obama's 'character:

Folks, tonight, I want to tell you about Barack Obama. The Barack Obama I’ve come to know. I want to show you the character of a leader—who had what it took, when the American people stood at the brink of a new Depression. A leader who has what it takes to lead us over the next four years–to a future as great as our people.

I want to take you inside the White House to see the President, as I see him every day. Because I don’t see him in sound bites. I walk down the hall, 30 steps to the Oval Office, and I see him in action.
Four years ago, middle class incomes were already falling. Then the bottom fell out. The financial crisis hit. You remember the headlines: “Markets Plummet Worldwide”, “Highest Job Losses in 60 Years”, and “Economy on the Brink”

From the moment President Obama sat behind the Resolute desk in the Oval Office, he knew he had to restore the confidence not only of the nation– but the whole world. He knew, that one false move could bring a run on the banks, or a credit collapse, that could throw millions out of work. America and the world needed a strong president with a steady hand, with the judgment and vision to see us through.

Day after day, night after night, I sat beside him, as he made one gutsy decision after another–to stop the slide and reverse it. I watched him stand up to intense pressure and stare down choices of enormous consequence. Most of all, I saw what drove him: His profound concern for the American people.

He knew, that no matter how tough the decisions he had to make in the Oval Office were, families all over America had to make decisions every bit as tough for them—as they sat around their kitchen tables. Barack and I have been through a lot together. And we’ve learned a lot about each other. I learned of the enormity of his heart. And he learned of the depth of my loyalty. And there was another thing that bound us. We both had a pretty good idea what these families were going through–in part because our own families had gone through similar struggles.

Barack had to sit at the end of his mom’s hospital bed and watch her fight cancer and fight her insurance companies at the same time. I was a kid, but I can remember the day that my dad sat at the end of my bed, and said, things are going to be tough for a while. I have to go to Delaware to get a new job. But it’s going to be better for us. The rest of my life, my dad never failed to remind me–that a job is about a lot more than a paycheck. It’s about dignity. It’s about respect. It’s about being able to look your children in the eye—and say honey, it’s going to be okay, and believe it was going to be okay. When Barack and I were growing up, there was an implicit understanding. If you took responsibility, you’d get a fair shot at a better deal. The values behind that deal–were the values that shaped us both. And today, they are Barack’s guiding star.

Folks, I’ve watched him. He never wavers. He steps up. He asks the same thing over and over again: How is this going to work for ordinary families? Will it help them? And because of the decisions he’s made, and the strength the American people have demonstrated every day, America has turned the corner. After the worst job loss since the Great Depression, we’ve created 4.5 million private sector jobs in the past 29 months.

President Obama and Governor Romney are both loving husbands and devoted fathers. But they bring vastly different values and visions to the job. Tonight I’d like to focus on two crises–that show the character of the leadership each man will bring to the job. The first is the rescue of the automobile industry.

Let me tell you about how Barack saved more than 1 million American jobs. In our first days in office, General Motors and Chrysler were on the verge of liquidation. If the President didn’t act immediately, there wouldn’t be an industry left to save.

We listened to Senators, Congressmen, outside advisors, even some of our own advisors say–we shouldn’t step in, the risks were too high, the outcome too uncertain. The President patiently listened. But he didn’t see it their way. He understood something they didn’t. He understood that this wasn’t just about cars. It was about the Americans who built those cars and the America they built.

In those meetings, I often thought about my dad. My dad was an automobile man. He would have been one of those guys—all the way down the line—not in the factory—not along the supply chain—but one of those guys selling American cars to the American people. I thought about what this crisis would have meant for the mechanics, the secretaries, the sales people who he managed. And I know for certain, that if my dad were here today, he would be fighting for this President, who fought to save all those jobs, his job, and the jobs of all the people he cared about. He would respect Barack Obama for having the guts to stand up for the automobile industry, when others walked away.

When I look back now on the President’s decision, I also think of another son of an automobile man–Mitt Romney. Mitt Romney grew up in Detroit. His father ran American Motors. Yet he was willing to let Detroit go bankrupt. It’s not that he’s a bad guy. I’m sure he grew up loving cars as much as I did. I just don’t think he understood—I just don’t think he understood what saving the automobile industry meant-to all of America. I think he saw it the Bain way. Balance sheets. Write-offs.

Folks, the Bain way may bring your firm the highest profit. But it’s not the way to lead your country from its highest office.

When things hung in the balance, the President understood it was about a lot more than the automobile industry. It was about restoring America’s pride. He knew what it would mean to leave 1 million people without hope or work if we didn’t act. He knew the message it would have sent to the rest of the world if the United States of America gave up on the industry that helped put America on the map. Conviction. Resolve . . .

more: http://www.demconvention.com/speech/vice-president-joe-biden/

valerief

(53,235 posts)
42. It takes good character to do the right thing. The clergy are agents for the elite who
Sun Oct 7, 2012, 12:41 PM
Oct 2012

benefit from the suppression and utilization of the masses. They have nothing to do with character.

 

BlueStreak

(8,377 posts)
31. Bad move to do nothing but MSNBC quotes in the first 1/3 of the ad
Sun Oct 7, 2012, 12:17 PM
Oct 2012

That will immediately turn off a lot of people. They should have opened with some sources that the average person thinks are less partisan.

This is a buullshit ad. Very bad idea. I hope they don't waste any of my money paying for this to run on TV.

IT is attacking Romney's character directly, which comes across as mud slinging. They should stick with the facts. Simply show Romney saying he's going to cut rates by 20%, then show him denying it is a $5 trillion cut, then show Chris Wallace of Fox trying desperately to get the facts out of him.

The message is it is a pig in a poke. How can you vote for a person who won't tell you the whole truth about his plans -- hell, he won't even tell Fox News the truth about his plans? That is how you get to the character issue.

bigtree

(85,998 posts)
37. meh
Sun Oct 7, 2012, 12:31 PM
Oct 2012

. . . that's just a mish-mosh of themes they've already produced and marketed in the form of ads and other media appeals. In advertising, the Obama campaign is light years ahead of anything you described here.

 

BlueStreak

(8,377 posts)
40. Trying to rebut Romney's position by quoting MSNBC is :light years ahead"?
Sun Oct 7, 2012, 12:39 PM
Oct 2012

No. I don't think so. This was the work of a low level hack in the middle of the night who didn't get very good direction from the people in the campaign who understand these things a lot better.

Hopefully they won't spend a penny on running this spot until they fix the various problems. As it sits, it does more harm than good. Oh, it makes the partisan bed wetters feel good, but it won't persuade a single person we actually need to reach.

 

BlueStreak

(8,377 posts)
55. People who believe MSNBC is more partisan than other sources
Sun Oct 7, 2012, 12:58 PM
Oct 2012

It is about INFLUENCE.

If you saw a pro-Romney ad and the "evidence" for Romney's position was quotes from O'Reilly and Gingrich, how influenced would you be?

If anything you would be influenced more AGAINST Romney.

Straight up. This ad will not win over a single person we need to reach and it very definitely could push some people away.

It is so unnecessary. There are other ways to present this material more powerfully that don't have the MSNBC problem.

We don't need to be wasting any time on money on ads that just preach to the choir.

NYC Liberal

(20,136 posts)
57. The people you're talking about are ones who think ALL news channels are biased/partisan.
Sun Oct 7, 2012, 01:02 PM
Oct 2012

It wouldn't matter if the ad quoted CNN or Fox as well.

bigtree

(85,998 posts)
63. Now, this one ad may well be focused on a Democratic voter. They're not voters to take for granted
Sun Oct 7, 2012, 01:09 PM
Oct 2012

. . . but as BumRushDaShow says, so politely below*, there are plenty of other ads, many which do exactly what you describe here; using conservative sources to burn Romney on a wide range of issues.

read:

Obama is running anti-Romney expandable ads on key swing state news sites with a message aimed squarely at younger voters, along with a more-general anti-Romney ad takeover mirroring the #ForwardNotBack theme on HuffingtonPost.com.

The Obama paid trend links to search results topped with a video tweet from the Obama camp: therein lies about a minute-and-a-half of mainstream media response to the debate, all suggesting statements by Republican Mitt Romney were light on facts. TV coverage clips are coupled with several screenshots of equally damning conclusions on Twitter about Romney statements from non-partisan fact-checking groups FactCheck.org and Politifact.

"The results are in. Romney played fast and loose with the facts," states text that introduces (yesterday's) Obama video. (Same format as today's)

Before the debate, Obama's campaign surrogates played down his chances of scoring high points last night, in part because Romney had more recent debate experience and more time to prepare. Today's video-enhanced Twitter move seems to follow that strategy. Rather than highlighting the President and his own words, the video uses trusted media outlets to reinforce one of Obama's primary messages last night: Romney's claims regarding issues such as healthcare and his tax plan are not based in fact.

http://www.clickz.com/clickz/news/2214850/obama-attacks-swiftly-on-twitter-jabs-romney-on-swing-sites


As I said above, most of the news sources used so far were actually adversarial sources which had very damaging statements to bolster the President's argument. I suggest you go here and here.


. . . take a look through the multitude of video efforts, understanding that this is a strategic, targeted effort which doesn't appear to require second-guessing or the derision you've expressed.

 

BlueStreak

(8,377 posts)
72. You can solidify the base without pushing others away
Sun Oct 7, 2012, 01:42 PM
Oct 2012

This is just a poorly conceived ad. Sorry, it can't be rationalized away. There are better ways to get this point across, whether to the base or to the people we actually need to influence.

Yes, it is one of many. One that should go into the trash can, and probably will once the senior people see it.

bigtree

(85,998 posts)
74. heck no
Sun Oct 7, 2012, 01:47 PM
Oct 2012

This is a smart way to convey one of the President's strongest assets over Romney: That he cares more for the needs and concerns of the average American than his republican rival.

And, I don't think that it's time for the softball, let's not offend anyone' stuff right now, either. This ad succeeds at, both defining the focus and measure of the President, and, at reinforcing the very successful theme for the campaign of portraying Romney as out-of-touch and phony. Very effective.

BumRushDaShow

(129,096 posts)
44. This is just one of MANY ads
Sun Oct 7, 2012, 12:42 PM
Oct 2012

And others have been posted on DU. There are a bunch out there.

Here's one -

 

JackN415

(924 posts)
35. Yup. That's it.
Sun Oct 7, 2012, 12:27 PM
Oct 2012

perhaps it's just me, biased against Romney (oh.. the horror!), but he looked so fake. Just an act.

bigtree

(85,998 posts)
50. I didn't have a split screen, and I was mostly listening
Sun Oct 7, 2012, 12:45 PM
Oct 2012

. . . but, you're right, Jack, his facial expressions are golden. What a ham!

Tom_x

(41 posts)
38. I repeat - character doesn't matter
Sun Oct 7, 2012, 12:33 PM
Oct 2012

LBJ had pretty terrible character yet he started those fantastic great society programs that cut poverty in half.

If LBJ could run for office I'd vote for him in a second because he passed the Good Politician test with flying colors.

He took care of joe six pack.

Response to Tom_x (Reply #38)

bigtree

(85,998 posts)
46. again
Sun Oct 7, 2012, 12:43 PM
Oct 2012

You're projecting a false definition of character based on the worst possible aspects of the term.

First you defined character as 'morality' and something to do with 'clergy.'

The President serves the definition of 'character' in doing exactly what you describe here: 'Taking care of' the average American. Political will to do the right thing by Americans; as opposed to serving the interests of a privileged few.

You've overshot the point by a mile. Most posters responding seem to get it.

Tom_x

(41 posts)
53. a non missing title
Sun Oct 7, 2012, 12:52 PM
Oct 2012

>> You're projecting a false definition of character based on the worst possible aspects of the term.

Is that a fact.

uponit7771

(90,347 posts)
49. LBJ example isn't a good one, he was concerned about middle class...RayGun could care less and took
Sun Oct 7, 2012, 12:45 PM
Oct 2012

...deductions away from the middle class

treestar

(82,383 posts)
58. How was his character terrible?
Sun Oct 7, 2012, 01:03 PM
Oct 2012

If he supported the bills that took "care of Joe Six-Pack" what was wrong with his character?

Tom_x

(41 posts)
66. Im using the word character ...
Sun Oct 7, 2012, 01:18 PM
Oct 2012

in the typical way that it has been used (weaponized) in the past 30 years. That is it has been used to "assassinate" politicians on the left that screwed around or didn't make a public display of their religion enough to satisfy all the other conspicuously religious groups.

Thats the bastardized definition of character in todays context and thats the way it is currently being used.

Sekhmets Daughter

(7,515 posts)
62. I have the great misfortune to live in FL
Sun Oct 7, 2012, 01:08 PM
Oct 2012

We are being buried in Romney ads...The only thing I watch on the Fox Network is football and the pre-game show...I lost count of the number of times the same ad ran during just that hour....

amuse bouche

(3,657 posts)
70. The Prez needs to swamp Fl with these ads
Sun Oct 7, 2012, 01:38 PM
Oct 2012

Romney is going crazy down here with B.S. ads. Did you know the Prez and the liberals plan on rising middle class taxes 4k a year and that Romney will create 12 million jobs? These type of ads are running 24/7. It's scary

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