Here's How to Help Sell the American Rescue Plan

[Nevilledog]

Link to tweet

Tweet text:
Dan Pfeiffer
@danpfeiffer
Passing the American Rescue Plan is just the beginning. Now begins the effort to inform the American people of what @JoeBiden and the Democrats accomplished and Republicans tried to stop. We all a role to play. Here's how you can help sell the plan:

Here's How to Help Sell the American Rescue Plan
Passing the bill was the first step, we all can play a role in helping inform the public about this historic piece of legislation
messagebox.substack.com
9:14 AM · Mar 8, 2021

https://messagebox.substack.com/p/heres-how-to-help-sell-the-american

Yesterday, the United States Senate passed President Biden’s American Rescue Plan. Every single Democratic Senator voted for it, and every single Republican voted against it.

The passage of such a big, progressive plan this early in the Presidency is a huge accomplishment for Biden, Senate Democrats, and everyone who worked so hard to win the 2020 election. But it is also the beginning of the battle for the 2022 elections. Democrats will only get credit for doing the right thing, and Republicans will only get the blame for doing the wrong thing if people know about it.

This task is even more challenging than it sounds. The next election is a long way off. Americans currently have the long-term memory of a sea cucumber, and bad news always tends to overwhelm good news in our Twitter-driven media ecosystem. Just look at the amount of attention Senator Kyrsten Sinema’s oddly enthusiastic vote to exclude the minimum wage increases received compared to the inclusion of $27 billion in rental assistance that will keep a roof over the heads of millions of families.

Biden recently told House Democrats that the Obama/Biden White House “paid a price” for insufficiently marketing the benefits of the 2009 Recovery Act after it passed. White House Press Secretary Jen Psaki said on Friday:

Any of my colleagues at the time would say that we didn’t do enough to explain to the American people what the benefits were of the rescue plan and we didn’t do enough to do it in terms that people would be talking about at their dinner tables.”

*snip*

[lagomorph777]

1. Joe learned the correct lesson from Obama's experience: "Go big or go home."

After pandering to the Teapublicans, Dems lost the House, and never got a single vote from them. In other words, we went small and went home.

Enough of that crap.

[dalton99a]

2. Kick

[CaptainTruth]

3. Messaging messaging messaging!

"Any of my colleagues at the time would say that we didn’t do enough to explain to the American people what the benefits were of the rescue plan and we didn’t do enough to do it in terms that people would be talking about at their dinner tables."

Yes! We can do wonderful things for people but we can't assume they're going to find out all the details themselves, we have to tell them about it! Repeatedly, until they understand it.

This is basic Marketing 101. For example, a company can design a better car (or legislation), with great new features, but people aren't going to find out about it on their own. If you want to attract buyers (voters) you have to advertise & promote it. And you don't just run 1 advertisement on 1 network, you run lots of ads (lots of messages) across all media. That's how you sell cars (& win elections).

[Tommymac]

4. Word of Mouth Baby.

That's the way we win.

Every.
Single.
Time.

Those grassroots got some kickass power.

[progree]

5. What to share (from the OP link). FWIW.

https://messagebox.substack.com/p/heres-how-to-help-sell-the-american
What to Share
Here are some assets to share on social media to help flood the zone with the good news of the American Rescue Act:

A video from President Biden discussing the provisions of the American Rescue Plan.
xttps://twitter.com/WhiteHouse/status/1368243640787734537 (replace the first "x" with "h&quot

Link to tweet

A chart from the Center for American Progress breaking down what’s in the bill.
xttps://twitter.com/capaction/status/1368254040035880963?s=10 (replace the first "x" with "h&quot

Link to tweet

?s=10

A graphic from Senator Bernie Sanders to share with your progressive friends and family dissatisfied with the final outcome.
xttps://twitter.com/BernieSanders/status/1368256311549435911?s=20 (replace the first "x" with "h&quot

Link to tweet

?s=20


A lot of research from the 2020 cycle showed that the more specific the information the better. This thread from Eric Levitz of New York Magazine has a lot of good information about the impact of the bill.
xttps://twitter.com/EricLevitz/status/1368233889823678464?s=20 (replace the first "x" with an "h&quot

Link to tweet

?s=20

A lot of people are sharing images and news about their family and friends getting vaccinated. Let’s include a thank you to President Biden and Democrats and use the moment as evidence that elections matter.