VW plans brand-name change to 'Voltswagen' in U.S.

[left-of-center2012]

Volkswagen plans to change its brand name in the United States to “Voltswagen” as its shifts its production increasingly toward electric vehicles and tries to distance itself from an emissions cheating scandal.

A person briefed on the plan said a formal announcement is planned for Tuesday. The person didn't want to be identified because the plans had not been made public. The person who was briefed on the plan said the name Volkswagen Group of America, which also includes the Audi, Bentley, Bugatti and Lamborghini brands, won't change. Rather, only the ‘k’ in the Volkswagen brand itself will be changed to a ‘t.’

An exterior badge with the name “Voltswagen” will be affixed to the company’s electric vehicles, while gas-powered vehicles will still have the normal “VW,” but no brand name on them, the person said.

https://lasvegassun.com/news/2021/mar/29/source-vw-plans-brand-name-change-to-voltswagen-in/

[Effete Snob]

1. I love April Fool's Day

It's kind of a shame that corporations have co-opted April Fool's Day for stuff like this, but the story is pretty silly. Among other things, they would have already have had to have filed a shedload of corporate papers, trademark filings, dealer materials, and so on.

Changing a name involves a lot more than putting out a press release.

Yeah, they accidentally leaked the name on their website, pulled it back, and then an un-named person says there will be an announcement later this week.

This is a publicity stunt - like the time that IHOP announced they were "changing their name to IHOB" in order to promote their hamburgers.

April 1st is this week - please read skeptically.

[PoliticAverse]

2. I would have guessed 'Fakeswagen'. n/t