Former employees of famed GOP pollster Frank Luntz say his work is a "scam."

[Nevilledog]

Link to tweet

https://www.salon.com/2021/05/21/former-employees-of-famed-gop-pollster-frank-luntz-say-his-work-is-a-scam/


Republican pollster and Kevin McCarthy friend-slash-roommate Frank Luntz isn't afraid of boasting about his personal achievements. "Dr. Frank I. Luntz is one of the most honored communication professionals in America today," reads a biography on his website. But some of his former employees tell a remarkably different story.

Chris Ingram, a former senior vice president at the Luntz Research Company who worked at the company from 1997 through the early 2000s, told Salon that Luntz's claim to deliver objective data is a "total shtick and a scam."

Ingram described observing Luntz trying to manipulate focus groups that used "dial testing," in which participants spin a small handheld device, yielding real-time results in response to questions asked by the presenter. "Frank, when he would be hired by clients, whether they would be corporate or political, would sit in that room yelling, 'Keep turning the dials! Keep turning the dials!'" Ingram told Salon in a phone interview. Luntz's primary concern, Ingram said, was results that would yield more "compelling" data to be "present[ed] to the client."

Ingram said that Luntz does not work as an "impartial" or honest survey researcher but is better described as a pay-for-play pawn in Washington. In 1997, the American Association for Public Opinion Research largely agreed with Ingram's current analysis, finding after a 14-month investigation that Luntz had "violated the Association's Code of Professional Ethics and Practices."

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[hlthe2b]

1. Duh... Did anyone really think otherwise?

[NewHendoLib]

2. why of course. not surprised.

[-misanthroptimist]

3. The employees then went on to state that water is wet.

Next we're gonna hear that there is a bias in Rassmussen polling data.

[MichMan]

4. Based on the last election, there are a lot of pollsters that were just winging it apparently

[PortTack]

7. Ain't that the truth. All of them were wrong and made up excuses as to why instead of trying to

Fix what’s wrong with their predictions. ‘16, ‘18 and 2020 were a joke!! I will never put my faith in any of their polls until they admit their mistakes and make an effort to change them.

[TheRealNorth]

9. Of course, there could be other reasons that polling is off too

I wish they would release data about where the polling was off. Even of they had to group data into city, suburban, and rural for a particular state.

[LanternWaste]

10. Kinda like your response, eh?

[tanyev]

5. Pay-for-Play pawn and GOP landlord.

[JI7]

6. And the media always loves them since they don't have to actually

do the hard work of investigating and reporting on imporant matters.

They can just endlessly discuss the polls all day.

[BootinUp]

8. So then when tv interviews boosted

Him and his work I think it’s fair to say the tv station or show was helping him scam.

[Bristlecone]

11. As real as the hair in his head....

[11 Bravo]

12. I always viewed him as nothing more than a RW push-pollster.

[spooky3]

15. Ditto. And it enabled him to buy 4 condos worth more than $1 mill each, pay to combine

them into one, and let Kevin McCarthy stay there at a discount, to keep the $ flowing in.

[Pepsidog]

13. Of course he is a scammer. Media fawns all over this asshole.

[BadGimp]

14. thank you Captain Obvious