OkCupid, Tinder team with White House to boost COVID-19 vaccinations
Getting vaccinated might help you land a date. Match Group dating apps like OkCupid, Tinder, Hinge, Match, Plenty of Fish, BLK and Chispa are partnering with the White House to encourage people to get vaccinated against COVID-19, according to statements Friday.
On OkCupid starting May 24, those with the "I'm Vaccinated" profile badge will get a boost in visibility and be features in the platform's Vaccine Stack, which allows daters to search for matches by specific categories.
"While our users have continued to connect virtually over the past year, they're really eager to return to in-person dating as the summer approaches -- and we want to help them make those connections safely," OkCupid CEO Ariel Charytan said in a statement.
In a press briefing Friday from the White House COVID-19 Response Team, Andy Slavitt, the senior adviser for that team, noted that these sites cater to more than 50 million people in the US.
https://www.cnet.com/news/okcupid-tinder-partner-with-the-white-house-to-encourage-vaccinations/?ftag=CAD-03-10acb0d
Whatever works.