It's 'Comirnaty' now? WTF

[dalton99a]

https://www.usatoday.com/story/news/health/2021/08/23/comirnaty-brand-name-fda-approved-pfizer-biontech-vaccine/8245932002/

It's not easy to pronounce. But one thing is certain about FDA-approved Comirnaty: It works
Elizabeth Weise
USA TODAY

The Food and Drug Administration issued full authorization Monday for the Pfizer-BioNTech COVID-19 vaccine. Soon, millions of Americans will face a confusing, difficult task: How in the heck do you pronounce Comirnaty?

That's the brand name for the Pfizer-BioNTech vaccine. It's pronounced "co-MER-na-tee" according to Scott Piergrossi, president of creative for the Brand Institute, which crafted the name.

It's a little easier to say than BNT162b2, the research name of the vaccine while it was first being studied, but not much.

Why Comirnaty?

According to the companies, it "represents a combination of the terms COVID-19, mRNA, community, and immunity."

[FakeNoose]

1. I'm guessing most of us will continue saying "the Pfizer vaccine"

[C_U_L8R]

2. No actual brand name creators required

This one sounds more like it came out of an AI algorithm

[COL Mustard]

3. They Paid Some Marketing Genius

To come up with that???

I really am in the wrong business!!!

[eShirl]

4. shoulda called it Gersberms

https://knowyourmeme.com/memes/ermahgerd

[Celerity]

5. Why 'Comirnaty' Is The New Name For Pfizer Covid-19 Vaccines, 'Spikevax' For Moderna

https://www.forbes.com/sites/brucelee/2021/08/23/why-comirnaty-is-the-new-name-for-pfizer-covid-19-vaccines-spikevax-for-moderna/

Well, it’s official. The U.S. Food and Drug Administration (FDA) has now officially approved the first Covid-19 vaccine for people 16 years and older, as Jemima McEvoy reported for Forbes. People have been referring to the vaccine as the Pfizer-BioNTech Covid-19 vaccine. But now that it’s progressed from the emergency use authorization (EUA) stage, you may be seeing more of it’s brand name. And that brand name is, drum roll please, Comirnaty.

What’s that? Co-ed manatees? Nadia Comăneci? Vormir is nasty? Covfefe? No, Comirnaty. So, if you’ve been thinking of naming your kid “Comirnaty,” you may want to re-consider. After all, there’s a reason why you might not name your kid “Reese’s Peanut Butter Cups” or “iPhone.” Those names are already taken by other products, and it could be a bit confusing when someone says, “your iPhone needs an update”

You may be thinking, “Comirnaty is such an obvious name for the Covid-19 vaccine.” But, if you aren’t, you may be wondering how this name arose? Did someone accidentally hit himself or herself in the genitals and say “Comirnaty?” Or was this a case of a little too much thought:

Link to tweet

Well, according to Beth Snyder Bulik writing for Fierce Pharma, the Brand Institute helped come up with the name. The name uses the prefix “co-” to represent community, the “mirna” for mRNA, and the “-ty” as a nod towards the end of both “community” and “immunity.” So the name is supposed to make you think about the technology behind the vaccine, immunity, and community at the same time, rather than one manatee saying to another, “come on, manatee, let’s go party.” Thus, the correct phonetic pronunciation of this new brand name will be koe-mir’-na-tee. Of course, the pronunciation may differ depending on what part of the country you may hail from:

Link to tweet

snip

[obamanut2012]

6. It's because Moderna already snagged "SpikeVax"

Which is a name I like, and I sometimes use it instead of Moderna or "Dolly Jab."

[JanMichael]

7. The Charlotte PHA is now Inlivien. BBT is Truest.

We are now living in a time of complete and utter stupidity and triviality.

And we thought New Coke and clear Pepsi was a bad idea? That was child's play compared to the crap now.

I think I may have just misspelled both of them. Because they are nonsense.

I think Bill Hicks was probably right about marketers. Look that one up.