GM CEO Mary Barra Talks Incentives After Musk's Subsidy Comments
General Motors CEO Mary Barra reiterated this week that the automaker intends to launch electric cars at various price points to appeal to all buyers. More specifically, while GM is starting its EV initiative with the pricey GMC Hummer EV and Cadillac Lyriq, it will also produce an electric compact crossover with a sub-$30,000 price tag.
Barra believes that government incentives and subsidies could help push EV adoption forward, and especially when it comes to the less expensive electric cars GM plans to sell in the future.
As Automotive News suggests, today's EV startups, are tending to focus on high-end luxury electric cars. Meanwhile, GM just announced an upcoming Chevrolet Equinox-sized electric SUV that may work to appeal to the masses. Companies like Lucid and Rivian have launched luxury EVs, and Tesla has a mix of expensive vehicles, as well as one that's relatively affordable compared to current electric rivals.
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Barra said it's the shoppers looking at a $30,000 EV that may benefit most from the government incentives. She explained in reference to accelerating EV adoption:
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https://www.msn.com/en-us/autos/news/gm-ceo-mary-barra-talks-incentives-after-musks-subsidy-comments/ar-AARGFUU