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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsStoli vodka announces rebrand
Link to tweet
https://www.cnn.com/2022/03/05/business/stoli-vodka-rebrand-russia
New York CNN
The maker of Stolichnaya vodka announced a major rebrand Friday, in direct response to its founders vehement position against the Putin regime and the Russian invasion of Ukraine.
The vodka, famously marketed as Russian, will now be sold and marketed simply as Stoli, the company said in a statement.
Stoli Groups founder, Russian-born billionaire Yuri Shefler, was exiled from that nation in 2000 because of his opposition to Putin. The liquor has long been marketed as Russian vodka, but its production facilities have been in Latvia since that year. Stoli Group is a unit of Luxembourg-based SPI Group.
The company also cited its employees desire to take action and to accurately represent the vodkas Latvian roots.
Earlier this week, Stoli Group announced it would only use Slovakian sources to make sure that none of its ingredients are sourced from Russia.
*snip*
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Stoli vodka announces rebrand (Original Post)
Nevilledog
Mar 2022
OP
CaliforniaPeggy
(149,611 posts)1. Kudos to Yuri Shefler! It's a smart move on his part. Cheers!
COL Mustard
(5,897 posts)7. Na zderovya
Not sure I transliterated that correctly. Or mazel tov.
FakeNoose
(32,634 posts)2. Who, me? I'm not Russian. Are you Russian?
Demovictory9
(32,454 posts)4. Lol 😀
Lucky Luciano
(11,254 posts)8. LOL...at least he's being consistent as a Putin enemy since 2000.
mitch96
(13,895 posts)3. They should slap a BIG ASS UKRAINIAN FLAG on the bottles..just to piss the little man off..nt
orangecrush
(19,546 posts)5. Bravo!
ToxMarz
(2,166 posts)6. I don't know if that's enough of a rebrand for the massss
Pretty much everyone already just calls it Stoli. The casual protester isn't gonna catch it. Call it Latvi!
lame54
(35,287 posts)15. The Vodka formerly known as Stoli
DinahMoeHum
(21,784 posts)9. FYI, Stoli also has some operations in Ukraine. . .
. . .just sayin'
https://stoli.com/
Talitha
(6,584 posts)10. Good move!!!
I like the 'non-Russia sourced' and 'made in Latvia' ideas.
Put that info on the label, please!
roamer65
(36,745 posts)11. Good.
I can still give my mail carrier Stoli for Christmas.
Gore1FL
(21,130 posts)12. "Stoli Group announced it would only use Slovakian sources"
I am not in marketing, though I did take some classes in college. I would brand it as "Slovodka."
spanone
(135,830 posts)13. ...K&R...
lame54
(35,287 posts)14. Introducing new Putin, go fuck yourself vodka
Yo_Mama_Been_Loggin
(107,956 posts)16. Another of Pooty Poot's fuckups.