These 'Saint Javelin' stickers raised $470,000 for Ukraine aid in a week
Two weeks ago, an image appeared on Instagram on a new account titled “saintjavelin.” The image was of a woman wearing a green mantle and holding a Javelin anti-tank missile launcher with a blue halo and the symbol of the Ukrainian armed forces. The image was commissioned by a Canadian named Christian Borys, and within hours Borys was swamped with requests for merchandise of “Saint Javelin.”
“I posted it at like 11:45 p.m. Two orders came in right away,” Borys told the Canadian Broadcasting Corporation in an article last week. “And then the next day, it shot to like a thousand, and I was like, ‘Holy shit, this is crazy.’”
A marketing executive and filmmaker based in Toronto, Borys lived in Ukraine from 2014 to 2018 while working as a journalist, CBC reported. He told the publication that he is still in touch with friends he made there, and he wanted to find a way to help. Borys said he was inspired by his father, who lives in a Polish city called Przemyśl, right on the border with Ukraine. Borys’ father began housing Ukraininan refugees from the war in apartments he owns and eventually in his own home, CBC reported.
“He’s called me bawling a few times,” Borys said. “We sent a number of kids to his house the other day, and they’re all the children of guys who have stayed back to fight…he called me this morning, crying, saying, ‘These kids are asking me, ‘Where’s daddy? Where’s daddy?’”
Borys said that the experience inspired him to launch a fundraiser for children. He had a designer create a hundred stickers of Saint Javelin, the revenue for which he planned to donate to Ukrainian kids in need.
https://taskandpurpose.com/news/saint-javelin-missile-sticker-ukraine/
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