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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsMcDonald's didn't just close 850 restaurants in Russia - it froze a whole 30-year investment
On its Instagram account, McDonald's Russia doesn't peddle celebrity menu collaborations, clever cultural memes or corporate-branded swag, as does its counterpart in the United States. Mickey D's in Russia takes a different approach to cultivating customer relationships: It gives them video walking tours of Moscow and St. Petersburg, inviting locals to better appreciate the architecture of the cities they call home.
The tour guide will, with his preferred McCafe drink in hand, traverse the snow-covered streets of the city to point out, say, the St. Petersburg Mutual Credit Society building, the first building specifically constructed in Russia for a commercial bank. "The building resembles the palace buildings of the Renaissance era," according to a translation of the video post.
The relationship McDonald's has with its Russian customers is unusual: It is part hustler, part history professor, part corporate benefactor, part Stuart Smalley. "Let's write to each other sincere wishes and congratulations for the coming year in the comments and go into 2022 with a great mood," reads a translated Instagram post from Dec. 30.
Nearly two weeks after Russian troops invaded Ukraine, and after activists and investors pressed the company, McDonald's announced Tuesday that it would temporarily close 850 restaurants in Russia. In the announcement, Chris Kempczinski, chief executive of McDonald's, said, "Our values mean we cannot ignore the needless human suffering unfolding in Ukraine." He also acknowledged the tight relationship that the chain has developed with Russians in the 32 years since the Golden Arches opened its first restaurant in 1990, when the country was still under Soviet control.
https://www.yahoo.com/news/mcdonalds-didnt-just-close-850-200542820.html
Wingus Dingus
(8,049 posts)Sneederbunk
(14,207 posts)WarGamer
(12,103 posts)They can use the same recipes, hell they can even print the same packaging...
Nothing will change except the new owner is the Russian gov't.
They can even run McDonalds commercials on TV... who's going to stop them?
Jack from Charlotte
(2,367 posts)they're going to be required to settle up financially, IMO.
WarGamer
(12,103 posts)This is going to totally re-arrange the Global alliances.
The EU and the US... Australia, UK and New Zealand won't forget...
But lots of countries WILL.
NATO member Turkey already met with Putin and agreed to continue trade in Rubles, Yuan or Gold.
India is maintaining normal relations, as is China and a few Middle East countries...
This is going to drive a big fat split down the Global community.
UTUSN
(70,496 posts)littlemissmartypants
(22,418 posts)🌻🇺🇦❤🇺🇦🌻
Slava Ukraini!