60+ Brands Sign Onto Texas Ad Backing Health Care for Trans Kids

[babylonsister]

https://www.thedailybeast.com/meta-google-among-businesses-signed-onto-texas-ad-campaign-slamming-child-abuse-label-for-trans-healthcare?ref=home

60+ Brands Sign Onto Texas Ad Backing Health Care for Trans Kids
‘DISCRIMINATION IS BAD FOR BUSINESS’
AJ McDougall
Breaking News Reporter
Updated Mar. 10, 2022 7:57PM ET /
Published Mar. 10, 2022 7:09PM ET

More than five dozen businesses will denounce Texas Gov. Greg Abbott’s decision to probe instances of gender-affirming health care for transgender children as “child abuse” in a digital-and-print ad campaign, according to The New York Times. The campaign, which includes a full-page advertisement in Friday’s edition of the Dallas Morning News, proclaims upfront that “discrimination is bad for business.” Abbott’s order, issued Feb. 22, encompasses medical treatments like puberty blockers, hormone therapy, and gender-affirming surgeries, and mandates that teachers and medical workers report families seeking such health care to child protective services. It’s “a page from the playbook that we’ve seen before,” according to a senior vice president with the Human Rights Campaign, which organized the Texas ad campaign. Brands like Meta, Google, Gap Inc., Levi Strauss & Co., Ikea, REI, and Macy’s have all signed on to demand that Abbott ditch the oppressive new measure, which “goes against” their corporate values. “It’s not just wrong, it has an impact on our employees, our customers, their families and our work,” the ad said.

Read it at The New York Times

[IngridsLittleAngel]

1. Thank you to these 60+ companies...

Though... Meta on the list? Now there's a shocker.

I would love to find an entire list, so I know who is deserving of my business. But, thank you to all of them for speaking up and standing up for the trans community and for human rights.

Discrimination is bad for business and bad for life.

[NullTuples]

3. Yay and thank you to all 60 or 65 of them, but...

They took out a full page ad in the physical paper. It's audience is very purposely limited.

At one point there was name for companies that would do that sort of quasi, not-fully-committed activism, but I don't recall what it was.

Sort of like when a company would talk about their new Pride merchandise, but only have it available online instead in their brick and mortar stores because they didn't want to offend Christian/Republican customers.

So, I thank them for their support but it would've meant a whole lot more and carried real weight if they'd had the gumption to do it in a form that extended beyond just the remaining print subscribers of the Dallas Morning News.

[IngridsLittleAngel]

4. That I'll agree with..

A full page ad is a good thing and a good start, but.. Let's hope they make some noise and do some pushing back, though, along with running the ad.

And I'm with you on the companies that are selling Pride merchandise, or the ones that rainbow-up their logos for Pride month, while giving money to anti-LGBTQ politicians the other 11 months of the year. Slacktivisim does frustrate me to no end, so... We'll just have to sit back and see if there are some teeth behind their stand, or just more slacktivisim.

[LetMyPeopleVote]

2. These companies need to stop donating to Abbott and the prevs in the GOP