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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsThe White House is recruiting TikTokers in the information war over Ukraine
The White House held a Zoom briefing about Russia's invasion of Ukraine with 30 popular TikTokers on Thursday. The call, first reported by The Washington Post, was yet another instance of the White House turning to the app's creators to promote its message after recruiting TikTokers for its vaccination effort last year.
Jules Suzdaltsev, a Ukrainian-born creator who runs the news account Good Morning, Bad News, was on the call and praised the briefing as a positive step in recognizing the app's influence and creator's ability to connect with a broad audience.
"It gets such a wide reach, especially among young people who are interested in news," Suzdaltsev said.
The "news" side of TikTok is a massively popular subculture. The hashtag "#NewsTok" has 123 million views, while "#News" has over 37 billion. Many creators produce longform videos often called "video essays" sharing news and historical information.
https://www.msn.com/en-us/news/politics/the-white-house-is-recruiting-tiktokers-in-the-information-war-over-ukraine/ar-AAUXd1o
Budi
(15,325 posts)Go get em kids!