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Ralph Lauren unveils HBCU collection exclusively for Morehouse, Spelman College
Link to tweet
Who Owns American Fashion? Ralph Lauren Undertakes a Mission to Highlight the Black Contribution
A capsule collection with two HBCUs drops later this month honoring their history and sartorial traditions with an all-Black everything campaign.
Polo Ralph Lauren’s newest tie-up with Morehouse College and Spelman College is working to bring a more inclusive answer to the question: who owns American style?
A capsule collection with the two HBCUs (Historically Black Colleges and Universities) drops later this month honoring the history and sartorial traditions of both institutes with an all-Black everything campaign: Ralph Lauren tapped Black creative directors, photographer, cinematographer and models (comprised largely of Morehouse and Spelman students) for the project.
The line, an ode to 1920s to 1950s collegiate style, draws straight from the pages of the schools’ yearbooks and newsletters, archival images and mottos. And, perhaps even more importantly, it draws on the influence Black college students had in setting style trends.
“It was really important to steep this in history to show that this is not new,” James Jeter, Ralph Lauren director of concept design and special projects, Morehouse College alum (class of 2013) and brainchild behind the capsule, told WWD. “A lot of this project was really about changing ownership around how we think about clothing. So who owns three-piece suits? Who owns cable cardigans? Who owns the circle skirt, for instance? And while it’s typically and historically been relegated to Ivy League schools, if you see a lot of these archival images from [Morehouse and] Spelman, that has really helped to inform a lot of the way that we approached not only the design but the way that we approached the campaigns as well.”
https://wwd.com/fashion-news/fashion-features/who-owns-american-fashion-ralph-lauren-morehouse-spelman-capsule-collection-1235134119/
A capsule collection with two HBCUs drops later this month honoring their history and sartorial traditions with an all-Black everything campaign.
Polo Ralph Lauren’s newest tie-up with Morehouse College and Spelman College is working to bring a more inclusive answer to the question: who owns American style?
A capsule collection with the two HBCUs (Historically Black Colleges and Universities) drops later this month honoring the history and sartorial traditions of both institutes with an all-Black everything campaign: Ralph Lauren tapped Black creative directors, photographer, cinematographer and models (comprised largely of Morehouse and Spelman students) for the project.
The line, an ode to 1920s to 1950s collegiate style, draws straight from the pages of the schools’ yearbooks and newsletters, archival images and mottos. And, perhaps even more importantly, it draws on the influence Black college students had in setting style trends.
“It was really important to steep this in history to show that this is not new,” James Jeter, Ralph Lauren director of concept design and special projects, Morehouse College alum (class of 2013) and brainchild behind the capsule, told WWD. “A lot of this project was really about changing ownership around how we think about clothing. So who owns three-piece suits? Who owns cable cardigans? Who owns the circle skirt, for instance? And while it’s typically and historically been relegated to Ivy League schools, if you see a lot of these archival images from [Morehouse and] Spelman, that has really helped to inform a lot of the way that we approached not only the design but the way that we approached the campaigns as well.”
https://wwd.com/fashion-news/fashion-features/who-owns-american-fashion-ralph-lauren-morehouse-spelman-capsule-collection-1235134119/
2 replies
= new reply since forum marked as read
= new reply since forum marked as read
Seems a little cringe-y as the kids say these days.
If you want to buy it, go for it. If not, groovy too.