MRA celebrity "Coach Red Pill" (Gonzalo Lira) has turned towards Putinist Propaganda

[FrodosNewPet]

How a Sleazy American Dating Coach Became a Pro-Putin Shill in Ukraine

He peddled sexist bile and toxic relationship advice within a subculture populated by Men’s Rights Activists and incels—while living in Ukraine. Then the invasion started.

Mark Hay - The Daily Beast

Updated Mar. 20, 2022 9:32PM ET / Published Mar. 20, 2022 9:30PM ET

As soon as Russia launched its invasion of Ukraine, Gonzalo Lira started sharing his thoughts and observations on the conflict in a run of YouTube videos and posts on Telegram and Twitter. “The commentary and analysis I post is without picking sides,” Lira, an American who’s lived in the eastern Ukrainian city of Kharkiv for years and was in Kyiv at the start of the offensive, wrote in a recent post, “trying to be as balanced and factually accurate as I can be.”

He began showing up on niche but notable podcasts and livestreams, where hosts introduced him as an unmediated font of on-the-ground insights, as someone willing to share truths about the complex conflict that the mainstream media either can’t or won’t. He’s also gained a slew of new followers—his Telegram has about 45,000 followers, up from 20,000 on March 1, and seems to be gaining hundreds more every day. Many people seem to view him as a valuable source, and have taken to signal-boosting his content.

~ snip ~

But until just months before this conflict started, he didn’t appear to present himself as a citizen journalist, or a Ukraine expert, or a foreign policy buff, or a war nerd. He was a “medium-sized manosphere YouTuber,” according to Manoel Horta Ribeiro, a researcher at Switzerland’s École polytechnique fédérale de Lausanne. Ribeiro studies that digital space—a loose constellation of blogs, forums, and social-media accounts inhabited by pick-up artists, men’s rights activists, and incels. Most of those who dwell in this world believe that men are the true oppressed gender, despite clear evidence that women still face undeniable and rampant, systemic discrimination across the globe.

Under the name Coach Red Pill, Lira made videos and hosted digital seminars in which he offered dating, life, and relationship advice. In the manosphere, a “red-pilled” person is someone who’s realized hidden supposed truths about gender and relationships. These are usually tired stereotypes about how all women supposedly think, and reactionary ideas about the glory of traditional gender roles and relations and how their erosion screws over men.

~ snip ~

[FrodosNewPet]

1. I don't want to publicize or help this guy. But WOW is he successful scum!

I have been trying to throw some reality into the cesspool of his videos' comments. But he is pulling a hundred thousand plus views and a thousand plus comments from the ultra-deplorables.

I HATE censorship. Even for a man like this. But still, it seems that they MUST be challenged.

I won't publicly post his garbage here. But if anyone else is pissed enough to zoom in on him and others like him, please...shake them up.

The catch 22 of it is, to stand up to them requires giving them precious clicks.

What does everyone else thing?

[yardwork]

2. He's benefiting from a form of censorship.

The algorithms used by YouTube promote this man's extremist content while suppressing those with balanced content. Extremism gets clicks and sells ads.

So, in fact, the balanced content is being censored so that extremist content can be promoted, because it's more lucrative to YouTube.

This gave the Republicans and Putin a smooth highway to send propaganda into our homes. YouTube and other companies using these algorithms know this, but they don't care. It's all about the money.

[Eugene]

3. Misogynist dating coach Gonzalo Lira, aka Coach Red Pill, arrested in Ukraine for Russian propaganda

Misogynist dating coach Gonzalo Lira, aka Coach Red Pill, arrested in Ukraine for Russian propaganda (New York Daily News)

Pro-Russian blogger and misogynist dating coach Gonzalo Lira, also known as “Coach Red Pill” online, has been arrested by Ukrainian authorities on charges of wartime propaganda.

Lira, a dual citizen of the U.S. and Chile, had been living in the Ukrainian city of Kharkiv where he’d become a controversial online personality by spreading misinformation that attempted to justify Putin’s armed invasion of Ukraine.

On May 1, members of Ukraine’s Security Service (SBU) arrested Lira at his home, citing article 436-2 of Ukraine’s Criminal Code, which pertains to wartime propaganda. News of the arrest was announced Friday by the SBU, and Lira now faces five to eight years behind bars, with an investigation still ongoing, reports the Daily Beast.

https://news.yahoo.com/misogynist-dating-coach-gonzalo-lira-222200279.html