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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsPrebunking Anti-Vaccine Narratives: An Effective Alternative to Debunking Individual False Claims
Link to tweet
Tweet text:
Sara Aniano
@coolfacejane
"We developed 30-second videos to address common rhetorical strategies and false claims that are used to perpetuate anti-vaccination ideas."
Very into this concept of "prebunking".
medium.com
Prebunking Anti-Vaccine Narratives: An Effective Alternative to Debunking Individual False Claims
As the world has contended with the COVID-19 pandemic over the last two years, there has been a proliferation of vaccine misinformation
4:53 PM · Mar 23, 2022
Sara Aniano
@coolfacejane
"We developed 30-second videos to address common rhetorical strategies and false claims that are used to perpetuate anti-vaccination ideas."
Very into this concept of "prebunking".
medium.com
Prebunking Anti-Vaccine Narratives: An Effective Alternative to Debunking Individual False Claims
As the world has contended with the COVID-19 pandemic over the last two years, there has been a proliferation of vaccine misinformation
4:53 PM · Mar 23, 2022
https://medium.com/jigsaw/prebunking-anti-vaccine-narratives-an-effective-alternative-to-debunking-individual-false-claims-78f0047a8b47
As the world has contended with the COVID-19 pandemic over the last two years, there has been a proliferation of vaccine misinformation. This online trend has had dire, real life consequences. Belief in vaccine misinformation is associated with lower vaccination rates and higher vaccine resistance: a survey conducted by The COVID States Project found that only 43% of respondents who believe at least one or more false vaccine statements are vaccinated, while 70% of respondents who do not believe any of the four false vaccine statements reported being vaccinated. As Covid continues its spread globally, it is the unvaccinated who are paying with their health and often lives. Belief in medical misinformation represents a significant hurdle for public health efforts to fight COVID-19 through vaccination. Addressing the spread of vaccine misinformation is an important part in the fight against COVID-19.
Existing strategies to counter medical misinformation have proven hard to scale online. Fact-checking is the most common strategy used by public health officials to debunk medical misinformation, often in the form of press briefings and information pages on health authority websites. However, vetting and debunking single pieces of false information takes time and is inefficient for fighting misinformation-at-scale. Fact-checking has asymmetric results. Research suggests that fact-checking is less effective for the politically conservative and socially disconnected, two groups that are well-represented among the vaccine hesitant. Furthermore, a false claim can go viral online in a matter of minutes, while fact-checking takes individual attention, precision, and time. Human moderation of misinformation is resource-intensive, and while algorithmic approaches can be useful and enable moderation at scale, they are often reactive, responding to content after it has been published online.
To get out ahead of fast-moving falsehoods, Jigsaw has been testing prebunking (or attitudinal inoculation) as a way to teach people to spot and resist manipulative messages. This technique has been tested and shown to work across a range of topics such as alcohol education, extremism, climate change, and health. By teaching people about the manipulative approaches (like scapegoating or anti-semitic tropes, for example) commonly used in misinformation, and showing what these might look like in hypothetical examples, viewers can better resist future attempts to manipulate them. Weve worked with academic experts at the University of Cambridge, University of Bristol, and American Universitys Polarization and Extremism Research Innovation Lab (PERIL) with promising results in using this technique to counter online misinformation, and common male supremacy and white supremacy messages, respectively.
Bolstered by positive results from these prebunking studies, Jigsaw sought to test prebunking vaccine misinformation. We partnered with Harvard Universitys Emergency Preparedness, Research, Evaluation, and Practice Program (EPREP) and American University to design and test three prebunking videos in a study with unvaccinated adults. We hoped to learn if watching a prebunking video would help people get better at identifying manipulative narratives and strategies used in vaccine misinformation (like the claims that vaccines are unnatural or cause unrelated injuries), reduce their likelihood to share or support vaccine misinformation, and increase their intention to get a COVID-19 vaccine.
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Prebunking Anti-Vaccine Narratives: An Effective Alternative to Debunking Individual False Claims (Original Post)
Nevilledog
Mar 2022
OP
riversedge
(69,730 posts)1. K and R
hlthe2b
(101,730 posts)2. +++