Jared Yates Sexton: The Fascist Cult of Masculinity
https://jaredyatessexton.substack.com/p/the-fascist-cult-of-masculinity?s=w
The promo was quick to go viral. It had been orchestrated intentionally to capture the attention of liberal and Left Wing pundits, to prompt them into sharing the advertisement while deriding it. By the end of the day, it had made the rounds on social media, leaving people wondering what in the world Tucker Carlson was doing with his End of Men special.
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Because we live in this moment of ironic detachment, the majority of discourse surrounded the absurdity. Jokes were abundant. But what got lost in the fray is that Carlsons program, and his mainstreaming of this rhetoric surrounding masculinity and its crisis, is part of a larger ideology and movement. It seems absurd because, well, it is, but also because the larger population is not steeped in Far Right circles or their cesspool of neo-fascistic ideas and narratives.
If you watch the video above, and you should, the laughable components - including testicle tanning and cliche clips of men chopping wood, wrestling, and grilling meat - conceal a larger and more insidious message. In particular, the words cycle and order betray the origins of all this.
Carlson has already revealed himself. After it was discovered his head writer Blake Neff was not only a racist troll but that he actively trafficked Far Right stories onto the Fox Hosts prime-time show, it was quickly obvious that Carlson was fully engaged in communicating white supremacist, authoritarian rhetoric to millions. He has openly broadcasted conspiracy theories like white replacement that have inspired terrorist violence. In traveling to Hungary and airing a week-long propaganda program touting Viktor Orbán and his illiberal regime, Carlson prepared his audience to accept an oppressive state in America.
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