How To Get An Abortion In the Age of Surveillance
https://gizmodo.com/how-to-get-an-abortion-keep-personal-information-safe-1848874362
Heres a cautionary tale: in 2015, a Massachusetts pro-life group tapped a local digital ad company, Copley Advertising, to set up digital boundaries (or geofences) around Planned Parenthood branches and other reproductive health clinics in nearby cities. When people walked into these buildings, phone in hand (or pocket), those geofences registered that device crossing the line via mobile data like GPS or those aforementioned bluetooth broadcast signals.
Once these women were inside the fence, Copley pummeled their devices with ads for abortion alternatives, like adoption. Roughly 800,000 women were targeted by the campaign, and these ads kept playing for weeks after they left the clinic. And because of the way mobile ads work, every ad that played sent back a pretty sizable amount of data about these womens devices directly back to the agency, and the pro-life group that contracted it.
Two years later, Boston Attorney General Maura Healey would sue and quickly settle with the ad agency on the condition that the agency never geotarget clinics in the state with its creepy ads again. The practice remains legal for others, though, and those marketing pro-life abortion alternatives still make use of it.