The strategy behind Biden's new language about Republicans

[brooklynite]

CNN

Hamilton, Ohio (CNN)Last week's Supreme Court bombshell introduced two new terms into Joe Biden's presidential rhetoric. One was abortion; the other may shape his election-year prospects more.

That term is "MAGA Republicans," which Biden embroidered with "extreme" but, significantly, not "Donald Trump." The distinction reflects polling and analysis by Biden allies designed to identify the most effective arguments for Democrats in trying to fend off a crippling Republican blow in November's elections.

"It's very clear that the Democratic Party hasn't had a coherent story to tell about the Republican Party and what's happened to it," says Anita Dunn, a top Biden adviser who participated in the research and soon will rejoin the White House staff. "I don't think we were looking for this particular message, but it found us."

Democrats have long intended to spend the 2022 homestretch trying to redirecting voters' attention from discontent with Biden's performance toward a contrast with Republican opponents. They have no choice; a century's worth of historical trends, reinforced by today's discontent over inflation, among other issues, point toward midterm losses likely to cost them control of the House and perhaps the Senate.

[Joinfortmill]

1. Democracy is dead if we lose House/Senate.

[dutch777]

2. The lack of coherent and striking messaging from our side continues to amaze me.

I keep feeling like we never make or drive home key points that resonate like the Repugs do. Sure, our base may be loyal and just having a D next to a candidate's name says enough. But to the third or so of the electorate in the middle, a much better case needs to be made and just does not seem to be happening. And we have the better case for the majority of the citizenry on most every issue and somehow can't get that across clearly and succinctly.

[Wounded Bear]

3. K & R...about time we start labeling RW extremism for what it is...nt