Bruce Willis inadvertently connected to Russia's National Bank Trust which helps fund Russia War
The Observer’s Jon Ungoed-Thomas has been looking at how fraud at Russia’s National Bank Trust could end up helping to fund the country’s war in Ukraine, and how the film star Bruce Willis inadvertently got caught up in the scheme:
In one of Russia’s most high-profile marketing campaigns, film star Bruce Willis appeared in cinematic advertisements with a car chase and a rooftop rescue, ending with the slogan, “Trust is just like me, but a bank.”
The campaign for National Bank Trust in 2011 – which included cardboard cutouts of Willis popping up in 400 branches across Russia – was credited with raising the bank’s profile and boosting business.
Ministers are now under pressure to impose sanctions on the bank over its efforts to recover hundreds of millions of pounds in debts from the UK.
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