Maker of rifle used by Texas gunman draws fury for 'incendiary' ads
The Daniels company is going to be sued. The Sandy Hooks parents found a good way that will work well against this company and its asshole management
https://www.nbcnews.com/news/crime-courts/maker-gun-used-uvalde-shooting-long-known-incendiary-ads-rcna30631
Eight days before a Texas teenager killed 19 children and two teachers at Robb Elementary School, the manufacturer of the rifle used in the massacre posted an ad on social media that featured a toddler holding a similar weapon.
Train up a child in the way he should go, and when he is old, he will not depart from it, read the post from Daniel Defense on May 16, the same day the Robb Elementary shooter turned 18.
The ad represented the kind of provocative marketing that has helped the Georgia-based gun company become one the largest privately owned firearms manufacturers in the country. ,,,,,
Busse, the former firearm executive, said the industry largely shunned marketing campaigns like these 15 years ago, but now it's not unusual to see ads focused on AR-15s and gear like bulletproof vests, which he said are often cloaked with political and religious messaging and sometimes feature scantily clad women.
I look at it and think how can you be surprised that 19-year-old kids are attracted to this, Busse said.