Senate G.O.P. Campaign Arm Slashes TV Ad Buys in Three States

[Nevilledog]

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Shane Goldmacher
@ShaneGoldmacher
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NEWS: The NRSC is canceling some fall ad reservations in PA, AZ and WI — total so far north of $10 million — in a sign of financial troubles.

Cuts include more than $5 million just from the Philly market.

FIRST CUT —>
Mehmet Oz campaigning in Swatara Township, Pa. A key Republican group has sharply cut plans for commercials in Pennsylvania supporting his campaign.
nytimes.com
Senate G.O.P. Campaign Arm Slashes TV Ad Buys in Three States
In a sign that fund-raising trouble is taking a serious toll, a key political committee cancels ad plans in Arizona, Pennsylvania and Wisconsin.
11:55 AM · Aug 15, 2022

https://www.nytimes.com/2022/08/15/us/politics/senate-gop-ad-wisconsin-pennsylvania-arizona.html

No paywall
https://archive.ph/Rg4vc

The Republicans’ Senate campaign committee has slashed its television ad reservations in three critical battleground states for the fall, a likely sign of financial troubles headed into the peak of the 2022 midterm election season.

The National Republican Senatorial Committee has cut more than $5 million in Pennsylvania, including its reservations in the Philadelphia media market, according to two media-tracking sources.

Reservations in Wisconsin, in the Madison and Green Bay markets, have also been curtailed, by more than $2 million. And in Arizona, all reservations after Sept. 30 have been cut in Phoenix and Tucson, the state’s only two major media markets, amounting to roughly $2 million more.
So far around $10 million has been canceled but it was unclear if the reservation shifts were complete as of midday Monday.

The states where ad reservations have been canceled are the settings for three of the nation’s most competitive Senate contests.

*snip*

[blm]

1. So, they'll shift it to NC and Florida

because they can easily rile up their base voters against black women.They have lots of practice at that.

[dsc]

2. actually they are likely having to spend a fortune in Ohio

which they didn't expect. Ohio is expensive since it has several media markets (Cleveland, Columbus, Cincinnati, Dayton, Toledo, and both Erie and Pittsburg for eastern Ohio).

[blm]

5. True. Ryan is raising some big bucks.

[Alexander Of Assyria]

7. Not so fast! The local media will be furiously promoting fascism so as to attract the ad $ back!

The Media loses money if not a tight race…the vested media interest, and conflict of interest, is so obvious.

[lindysalsagal]

3. More reliable than polls or predictions. Great news.

Fetterman's gottit in PA. He's the complete opposite of tfh. I'd like to see him re-set political norms back to sanity country-wide.

[Whiskeytide]

4. Let's hope it's not because they have sufficiently "fixed" those states. n/t

[Bayard]

6. Excellent!

[localroger]

8. Parties usually cut ad buys like this when they realize the situation is hopeless

...and the money would better be spent in places where they actually have a chance of winning. I would bet someone's internal poll numbers are crashing.

[LetMyPeopleVote]

9. TFG's fundraising for his Save America PAC is hurting RNC fundraising

This makes me smile